Nihilism And Its Consequences Essay Example | Topics and Well Written Essays - 1500 words

Nihilism And Its Consequences - Essay Example Nihilism entails the absence of consideration for consequences, where people have no inner guide and promote only their self-interests. By openly showing love for a married woman. Spunk demonstrates a missing conscience. He tells Joe that â€Å"Lena was his† (Hurston). The alcoholic woman in â€Å"Tall Tales† also dismisses the effects of her decisions. She sees herself slowly attracted to a stranger, just because of her creative imagination that feeds her inner emptiness. The â€Å"watch† in the story symbolizes reality because it reminds people of the time and organizing their life. She does not know how to organize her life, however, because she cannot understand the meaning of her existence. When she allows Lenny to take her watch, she surrenders to the pseudo-reality that Lenny wants to bring her to. Lenny tells her: â€Å"You don't need [your watch]. You don't have to know what time it is† (Braverman). She then empowers him to organize her life for h er, which happens eventually. Furthermore, nihilistic people only value their self-interests. Spunk takes Lena and parades their affair to others. He says to Joe: â€Å"Call her and see if shell come. A woman knows her boss she answers when he calls† (Hurston). This means that for Spunk, he is the boss of himself and others. The woman of â€Å"Tall Tales† also focuses on her inner fantasies than her own future and the future of her daughter. When she sees â€Å"China blue† in the sky, it is an image of peace and hope. These images of peace and hope are superficial, however, because she intends to escape her reality to find them. She feels unhappy with her failures and she covets a new life, where responsibilities no longer exist.

Debate of separating retail banking from investment banking 02051 Essay

Debate of separating retail banking from investment banking 02051 - Essay Example The concept was highlighted for the first time in Liikanen report where the structural reform was proposed for banks within the European Union (Vickers, 2013). Arguments in favour of structuralism suggest that risk level is very low in retail banking and these facilities are essential while investment banking is inessential and also relatively risky in terms of transaction. Further arguments point that the separation will ensure that public safety is retained by means of low risk and essential activities while market forces freely regulate risk taking activities in investment banking (Vickers, 2013). However, things are not as simple as these arguments because retail banking is equally risky for it is prone to credit risk due to lending activities. A number of authors argued that mere separation will not protect the banking sector from risk externalities (Peston, 2011; Halligan, 2014). Consequently, the paper evaluates the current situation in this regard, effectiveness and consequences of the separation of banking sector on consumers and the economic system. The proposal of banking separation is result of financial crisis and reckless risk appetite of banking and consequently, it is imperative to briefly discuss the crisis and its impact which led to the ongoing situation. According to Wehinger (2013), players of private sector noted that profound improvements have been undertaken in the asset management industry and banking sector in terms of risk management as a result of the crisis. Post crisis, significant planned changes have been brought in European banks while structural changes in business models have been brought in by various global banks. Several regulatory rules have been proposed for improving effectiveness of risk capital model and treat the issue of capital scarcity with utmost sincerity. It has already been mentioned that commercial banking is not devoid of flaws and risks and consequently, it was established that commercial and

Starting Up A Restaurant | Business Plan

Starting Up A Restaurant | Business Plan It is noteworthy that the keys to run a successful restaurant lies in a stable economic base in the community and demographic characteristics compatible with the intended market. A well researched feasibility is required to obtain a loan from banks or other Non baking financial institutions. The economic base of a community can be beneficial to identify the potential for success, as well as help to determine the type(s) of restaurant that might succeed. A white-collar clientele needs are different from an industrial economic base. cultural backgrounds in the community may also affect the types of food preferred and consumption patterns. The prosperity of an area affects personal income. It help to find out a society by observing and contacting residents. The following questions help to evaluate whether a community is progressive and growing or whether development has become stagnant: There should be an area to assure comfortable seating and enough of a walkway for wait staff to move among tables. The outstanding space is for food preparation, storage, and office area. The food preparation area should provide an efficient movement of food from the kitchen to the dining room. The space should be arranged with everything only a few steps away from the cook, and should also allow two or more cooks to work side by side if warranted. Inside the restaurant, a separate area is usually reserved for dish washing and trash. The room needed for prep and steam tables, oven, grill and stove top, and small refrigerator and freezer, along with the exhaust fans needed for ventilation must be adequate. big refrigerators or walk-in coolers are used to store perishable items (Entrepreneur Magazine Group 1996, p. 40). In the restaurant we need some room for the washrooms. In restaurant you need the area for disable, male , female toilets. The external appearance of the restaurant is almost as important as the inside decor. Great advertising or even the best word of mouth endorsements cannot always compensate for lack of curb appeal. If the outside shows dirty windows, a dimly lit entrance, or an offensive sign, potential customers may turn away. The outside should be clean and inviting. If parking will be provided, the estimate is one spot for every three restaurant seats, with safe convenient access. Large restaurants must provide four percent of the first 100 parking spots for persons with disabilities and two percent of any additional parking. Once the conceptual framework is determined, the outcome should be recorded and saved in a form of a written manual. This written manual is more of a general description than a detailed plan. A description of the type of menu being planned should list the types and number of items for the following categories: breakfast, lunch, sandwiches, appetizers, soups, salads, entrees, side dishes, beverages, and desserts. Apart from location and menu, one of the most important aspect of a successful restaurant is the atmosphere or ambiance. The atmosphere along with the menu, should fit the type of restaurant (quick service, mid-scale, or upscale) determined by the market study. Customers will assess the atmosphere of the restaurant by the way it makes them feel. think about the following factors in creating a desired atmosphere: An investor must do a feasibility study to estimates the cost involved and the expected returns, before starting any form of business. unluckily, not all good ideas make great businesses, or even generate a steady revenue stream. A comprehensive checklist can be prepared to determine if an idea represents a genuine opportunity for starting a new business. The checklist should includes but not limited to that who the customers will be and where the business will be located. Restaurant are no dissimilar than other businesses in this respect. The idea or type of restaurant and the market the owner is trying to reach are often the first and main considerations. If a specific cultural food will be served, then the exact location and market must be evaluated. In order to have a footing in the market we have to analyze our long term opportunities and strengths. It can be done with a concept of total quality management with continuous improvement in the foods quality and sales by targeting the right market mix and segments. One important aspect is to understand the behaviour of the business market and types of the competitors in this sector. This can be attained by gathering information about the major players (who had captured the market) so that to identify their moves, strategies, strength and weaknesses. As the economy of the UK is hit hard by the financial crisis, the setting up a new business is challenging task; this means that areas and sectors like education, tourism and Industry will witness a large scale decline in the coming years. The current scenario required the government spending in some big projects like infrastructure, healthcare and education that in return can revive the economy and increase the demand of new business within the country. Researching and selecting Target Markets: We as a restaurant operator have to adopt a policy that is directed toward identifying the market size and potential in terms of demands related to the multi ethnic group within the regions. This means, that we have to target different community using a standard food Menu that can attract the customers accordingly. Next, we have to make decisions on types of Ethnic group that we should focus on by subdividing the market sector into smaller segments and assessing each one separately. Selection of the market segment is very important for positioning product. In our case it is advisable to target and select few niche markets comprising certain African and Asian ethnic groups within med-level salary ranges. The challenge would be providing them with the reasonable standard food with nice atmosphere at competitive rates. Designing Strategies and positioning our product: Once we have decided about the target market then the next step will be designing the strategies that match our long term objectives and goals. For this we can develop and deploy differentiation and positioning strategy. This can be done by providing a product that is different in term of quality and strength so as to capture the eye of the customers. After that we should position our product for middle niche market between large to medium level society. During this phase we have to consider that challenging market leaders in the very beginning would be difficult but we can exert extra efforts to be the market challenger or else become a market follower which is a strategy that fits us well during the initial stages of our operations. Planning Marketing programme After designing strategies we need to transform our strategies into programmes. This could be accomplished by making decisions on marketing expenditures, marketing mix and marketing allocation. As an entity we have to divide the marketing budget into the following elements of the market mix namely: Our product: We have to introduce our product with some differentiation and improved quality by acquiring good recipes, as well as, employing quality chef who can prepare quality food, allowing us differentiating our products from market. It is the product that needs to be marketed with due diligence so as to make the market feel your presence. And also tried to bring a new kind of recipe which is not available in the market before because that will make a plus point in your products and in your reputation. Price of the product: The Price of the product also plays some important role in its sales. At present, tough competition exists demanding the restaurant to sell their product at the right price. To price the product, initially one can consider quality and cost of production and companys mark up. Price valuation procedures like target pricing can be used to reach a point for price determination. In addition, to that idea of the market price for that product is also essential because one cannot set a price beyond the market norms unless that product is exceptional either in its quality or availability. Promotion: Promotion is vital tool for any product to promote our restaurant and its products (food items). The promotional mix / tools that could utilized may include: à ¢Ã¢â€š ¬Ã‚ ¢ Television à ¢Ã¢â€š ¬Ã‚ ¢ Radio à ¢Ã¢â€š ¬Ã‚ ¢ Newspaper à ¢Ã¢â€š ¬Ã‚ ¢ Magazines à ¢Ã¢â€š ¬Ã‚ ¢ Direct mail à ¢Ã¢â€š ¬Ã‚ ¢ Yellow Pages à ¢Ã¢â€š ¬Ã‚ ¢ Public transportation à ¢Ã¢â€š ¬Ã‚ ¢ Billboards à ¢Ã¢â€š ¬Ã‚ ¢ Internet home page à ¢Ã¢â€š ¬Ã‚ ¢ Free-net in community à ¢Ã¢â€š ¬Ã‚ ¢ Chamber of Commerce à ¢Ã¢â€š ¬Ã‚ ¢ Visitors Bureau à ¢Ã¢â€š ¬Ã‚ ¢ Convention Bureau à ¢Ã¢â€š ¬Ã‚ ¢ Supporting non profit organizations à ¢Ã¢â€š ¬Ã‚ ¢ Free press (if available in the community) à ¢Ã¢â€š ¬Ã‚ ¢ Community involvement Advertising: since it is a perishable item, due care is essential to market it using printed media that tend to be one of the reliable advertising tool. Sales force: for the same reasons above this promotional tool becomes very efficient effective. Delivery places (on time and at right place) Special Offers (like discount for parties and bulk Purchases etc.) Offering birthdays parties in your hotels so families can come and enjoy in restaurant decorate your restaurant for them and offer some kinds of kids boxes to the kids which can help in promotion of your restaurant. Organizing and implementing marketing programmes. It would be very cost effective to have the marketing philosophy built in and adopted by all working staff and employee at all levels. The marketing philosophy should be the primary component of the firms organizational culture to be reflected in firms and workers daily practices and performance. At higher levels the founders/ partners have large and more responsible role to play as they would be expected to market the firm among identified clients based on their relations the market. Monitoring the market process is the crucial activity where it will be needed to trace and find whether or not the programme is being executed correctly this includes controlling the expenses to ensure cost effectiveness as well as to ensure the execution of the programme is in line with the firms long term objectives. Suggestions for Success The customers perception of the restaurants concept is an important factor in success. Once the restaurant is open, quality feedback from customers is important. Does the concept need adjustment? Observe and talk with customers. What does the wait staff overhear? Are their tips good? Are certain menu items ordered more often than others? What menu items are left on the plate? Are the portions too large or too small? Consider carefully how the market you have created reacts to your concept. Repeat customers and word of mouth endorsements are priceless. The SBDC web site (http://www.commerce.state.il.us) provides the following list of 15 reasons why businesses fail: 1. Lack of experience 2. Lack of capital 3. Poor locations 4. Inventory 5. Equipment 6. Poor credit practices 7. Personal expenses 8. Premature expansion 9. Bad attitude 10. Too many expenses 11. Poor collections 12. Low sales 13. Inventory mismanagement 14. Competition 15. Crime Motivation for tourism: Push-pull factors Motivation for tourism: Push-pull factors Introduction The tourism industry is considered one of the largest and fastest growing industries in the world (Ninemeier Perdue, 2008; Cooper Hall, 2008). In the past few years many people have been travelling around the world for leisure, business and migratory purposes. Each individual traveler has different motive based on their needs, culture and lifestyle. A person needs give rise to motivations that forces them to act or behave in a specific way to satisfy the needs. Motivations are driven by the different force of push and pull factors that revolve around an individual which will reflect in both travel decision and behaviour. Therefore, it is important to understand the behavior of tourists, their backgrounds and what motivates them to travel as all ‘leisure involves a temporary escape of some kind’ (Leiper 1984: 249). The topic of this paper is based on trip in Langkawi and further understanding of what motivates the tourist to travel overseas and what sort of temporary es cape are they intending to find here on this island. The trip Based on recommendations by friends, a 4 day trip to Langkawi (LGK) was an ideal place to have a weekend getaway and enjoy the slow paced beach life. It was also a trip of escaping reality and in search of inspirations. Yet, while observing the local people here, there is more to this than just escaping reality and the slow paced life. Actually many of the locals have travelled here for holidays and vacations but ended up extending their stay for many months, some even love the life here so much that they became part of the local people and took up jobs in bars and opening up small businesses. It was the first time staying in a guesthouse and it felt like the whole atmosphere brought in by the friendly people helps open a person’s character and that atmosphere of good vibes seems to grow even more by mingling with people from different parts of the world, hearing their stories and gaining exposure of different lifestyles and culture. When travelling alone, one also gets to und erstand the importance of being alert to the surroundings in a foreign land especially when one does not speak the common tongue; it also helps that person to be independent by looking out for himself, adapting and abiding to different cultures, managing the money wisely and having clarity in life as one tends to drift into their own thoughts easily when not distracted by the daily routines. Lit review Getting away from the mundane life of the city or their hometown has always been in the minds of many people. Crompton (1979; 416) noted that the desire to ‘escape from a perceived mundane environment’ became a major motive of inducing tourist vacation behaviour. Escapism is described as a push factor, which refers to factors that predispose an individual to travel (Dann, 1977). In contrast to Riley (1988: 317), when an opportunity presents itself, people tend to be attracted to exotic places like an island where the beach helps them to relax and rejuvenate and have a temporary escape from the dullness and monotony of their everyday routine. ‘A certain picture is built up of a world that marks an escape from present reality an environment for acting out psychic needs, and the playing of certain roles that cannot be fulfilled at home, and it is this which forms part and parcel of tourists’ motivations’ (Dann, 1976: 22). So when a destination attraction consists of those elements of a â€Å"non-home† place, people are more motivated to travel there or even extend their stay. According to Backman et al. (1995) motivations are associated with individual basic needs for participating in activities that associate with their personal goals, being influence by their friends/family members or due to the change of weather. For instance, Westerners love travelling to Asia because of the exotic feeling, discovery of ancient history and warm weather. The need to see the unseen and know the unknown drives people to travel to new places and motivates them to visit new destinations (Venkatesh, 2006). But March Woodside (2005) also states that tourists are subjected to certain behaviour before, during and after travelling. These travel behaviours are mostly influence by external and internal factors. These could be explained using the Push-Pull motivation theory. Push factors are socio-psychological motivations that predispose, while the pull factors are those that attract a person to a specific destination when the decision to travel has been made (Oh et al., 1995). (Mehmetoglu, 2011) The ‘need’ to see things are the pull factors, Mehmetoglu’s model shows that these factors influence the tourist mindset of travelling. For instance, Image could be due to the sharing of photos through facebook and other social media platforms, Culture, for example Westerners at the age of 16 tends to be independent and they usually go on road trips after their collage and Price could be discounts given by accommodations or air flights at a particular destination. While the push factors are influenced by the socio-psychological mindset of that person. For example, the need to socialize or escape from their comfort zone pushes them to search for a better environment. Both of these factors lead to the length of stay for the tourist and it is controlled by ‘Control Variables’ which reflects on each individual tourist culture and background which not only determine the length of stay but also the destination. The control variables could also make tourist migrate to another country. Before the concept of migrating appear in a persons’ mind, the person has planned on a destination to escape from the reality of his/her hometown, travelling to places to relax. After being satisfied with the current place, the external and psychological factors such as better economic/social opportunities, safer environment for building a family, slower paced lifestyle and realization of their spirituality plays a part in concluding the migration or longer stay of the tourist. Methodology The research method for this essay would be considered qualitative because learning more about the culture and lifestyle of the locals requires more time, more analytical data of the surroundings and time. Therefore, the methodology for this research paper is based on observation and interaction with the local people. These observations and interactions were compared with the local people and some of the few tourists who came to stay for a short period of time. Taking down notes during observations will help to determine what happened and at the same time triggering an answer to any research question during data analysis (Bogdan Biklen, 2007; Pitney Parker, 2009). Data Analysis Findings While walking around the beach and streets of LGK, I manage to talk and find out that many of the locals were actually tourist before when travelling here for leisure but most of them ended up staying here as residents. Most of them came from Penang, Germany, KL, Thailand and even Brazil. Mostly, due to the slow paced lifestyle and their love for the beach, and better and nicer work environment which made them decide that they want to live here. I even talk to some of the tourists who travelled here for a few days ended up extending their stay for another day or so cause of the new friends they made. Discussion In order to predict travel behaviour it is important to understand how individual characteristics of a person interact with the characteristics of the situation, therefore understanding the positive and negative evaluative factors influencing destination choices of the tourists (March Woodside, 2006; Laws, 1995; Holloway, 2004). Using this guy called ‘Captain’ as an example, he says before coming to work here in LGK, he was a Malaysian who works as a security guard and he did not like the environment there and his salary could not justify his work. Back then he was eager for a getaway, a temporary escape of some kind. So travelling to places nearby like LGK would be a good idea as it is affordable, easy to distress and communicating with the locals is easy. (Pearce, 2005; Pearce Lee, 2005) came up with 14 core factors that describe travel motivation; they were built on items of interest from a rich array of previous studies and identified across the two large internati onal samples. The defining forces were in order of importance, novelty, escape/relax, relationship strengthening, autonomy, seeking nature, self development through involvement with hosts or the site, stimulation, self-development of a personal kind, relationship security (enjoying being with similar others), self-actualisation (getting a new life perspective), isolation, nostalgia, romance and recognition (prestige of travelling). (Pearce, 2005) Using the model above, the Travel Career Patterns (TCP) concept shows that tourists in the Core motive are unchanging because these standard and important motives are the common motivations that push people like ‘Captain’ who travel to LGK for temporary escape to just relax and bond with friends and family. Eventually, ‘Captain’ TCP developed into the Middle layer as he is satisfied with the environment that he is in and ended up building more bonds with the locals and gaining self actualisation and self enhancement by setting up a private inn business catering to backpackers and tourists. Some individuals like ‘Captain’ were push by escaping their life due to the political environment and individual background. Backing Pearce’s TCP model concept; McIntosh, Geoldner and Ritchie (1995) provides a deeper analysis of travel motives. Source: Yeong, Eves Scarles, (2004) Using the above table, McIntosh, Geoldner and Ritchie derived with 4 categories which travel motivators can be classified into. Physical motivators’ factors are those that push the individual to travel for his/her own purpose such as fulfilling a thrill of adventure, getting away from the hectic life and seeking a stress free environment. Cultural motivators are people who want to visit their heritage, ancestral site or travel to pilgrims in search for their faith to discover more about their religion. The third category, interpersonal motivators is about travelling with friends/family or a love one to build greater relationship and experience the destination together. Lastly, Status and Prestige are motivators that people travel for status, ego enhancement it is possibility due to an opportunity given to travel in a more prestige way and to impress their neighbours. Relating McIntosh, Goeldner and Ritchie’s theory and to Mehmetoglu’s model of push and pull factors. 2 siblings from Penang who work at a reggae bar along the street came here for leisure purposes. The brother is a cyclist who actively cycles with his group of friends around Malaysia twice every month. As what he said, it was a way of freeing his mind from his daily routines and his friends suggested going to LGK for a cycling session, group-based behaviour is a modification of individual behaviour, which makes individuals engage in activities they may not have done otherwise (Marcevova, 2011). Later on, he enjoyed living the island life and decided to carry on staying here and eventually, his sister and some of his friends came to LGK to stay and make a living here. Both the siblings and their friends decision was mostly based on social influence decision making and the pull factors of the destination. The political model of decision-making (Pettigrew, 1973; Pfeffer, 1 981) is an example of an adaptive form of decision-making, recognising the fact that most decisions are not individual but made in the context of groups, which means even backpackers or solo travellers make their decision based on recommendations, travel sites, stories based on past experience; all these are based on the context of group information and ideas that push them to travel. Social influences are processes which individuals adjust their feelings and behaviours towards someone who are perceived to be similar, desirable, or an expert in that discussion. Conclusion In conclusion, tourist motivation is seen as a multidimensional concept that explains tourist decision (McCabe, 2000) and each individual behaviours set different motivation of travelling due to different cultural background, country that they come from and the push and pull factors that influence them. In the modern world, technology is advancing such as social media being an intermediary to show people what the place has to offer and it needs to be considered as a factor of motivation. The destination that attracts the tourist plays an important role as well because the personal motives (push motives) and the view of the characteristics of the tourism destination (pull motives) determine perceptions (Bashar Aref Al-Haj, 2010) which could make tourists extend their stay or even bring in more people.

Essay --

Final Report Chanel Lawrence CMN 279-201 Dianne Nubla November 2013 OPEN OPTIONS Date: November 14, 2013 To: Mr. Jason John, Client From: Chanel Lawrence, Career Councilor Subject: Career Counseling At your request I have examined the two career choices; Event Coordination and Veterinary Sciences. This report presents data documenting the job description, the salary, working conditions and educational requirements of both career paths. Event Coordinator As an event coordinator you are directly responsible for the conception, production and execution of events. Events include: †¢ Corporate, †¢ Promotions and product launches †¢ Charity or social events †¢ Festivals †¢ Seminars †¢ Conventions †¢ Meetings As an event coordinator you have the opportunity to work freelance or can be employed by tourism associations, convention and conference centers, governments and by conference and event planning companies. (Common menu bar links, n.d) The job is very hands on and will involve teamwork. It is a high-pressure job as it requires close attention to detail and coordinators must have the following skills: †¢ Good and clear communication †¢ The ability to complete wide range activities †¢ Excellent organizational skills †¢ Good time management †¢ Problem Solving and Decision making Due to the fact that different events will vary, the role of event coordinator will depend on the organization and type of event involved. Typical tasks include: †¢ Liaising with clients to ensure their precise event requirements †¢ Creating detailed proposals for events such as timelines, venues, suppliers, legal obligations, staffing and the event budget †¢ Managing a budget, securing and booking a suitable venue or ... ... organiser: Salary and conditions, N.d) My recommendation In conclusion, as your Career Councilor I believe that a career path in Veterinary Science is more beneficial to you as you can receive up to $48,46/hour whereas in Events you are only able to make $24.95/hour. As a Veterinarian you would make up to twice as much in salary and you have the opportunity to save the lives of animals. When it comes to educational requirements the Veterinary Science process is far more specific compared to the vague and varied courses that you could take regarding events. This would entail that you are able to gain more knowledge during your undergraduate study and therefore it would be more satisfying in personal gain. Based solely on the educational benefits, salary difference and personal self-fulfillment I believe that Veterinary Sciences is a career you should pursue.

Psychology and Emotions Essay

Famous Film Critic Roger Ebert has said â€Å"Your intellect may be confused, but your emotions will never lie to you.†. Honorable members of the jury, respected teachers and my dear friends †¦A very pleasant good morning to one and all! Today I stand before you to speak for the motion on the topic â€Å"MAN IS A BUNDLE OF EMOTIONS†. Emotion is one of the most controversial topics in psychology. Love and hatred, joy and sorrow, sympathy and jealousy, disappointments and fulfillments always tear and toss him. His entire life moves around these emotions. He can ruminate on the past and can plunge into the future. Man is never satisfied with what he has. The more he has the more he wants. In simple words He is full of ambitions. It can be proudly proclaimed that we human beings are nothing but a bundle of emotions. Emotions represent us, shape us, make us and even have the capacity to break us. Emotions serve as a sophisticated system of internal guidance that can help us survive, develop and successfully compete. Emotions help us in making decisions as our feelings help us to make choices , help us in predicting and understanding behavioral responses in self and in others , facilitate in opening channels of communication, and enhance our capacity for relating to and connecting with each other . If emotions are so important then isn’t it natural that we should be the in the driver’s seat controlling and managing emotions, rather than letting them hijack our intellect, values and thinking. We should rule over our emotions rather than allowing our emotions to rule over us. I find it rather hilarious that importance of emotion is often neglected on the false pretext that man is a rational being. As the tumult of emotions unfolds within our bodies, intelligence is often forced to take a back seat. In the light of potency and power that emotions have over us is shaping our very own existence, it seems natural to infer that all of us must learn the art of managing our emotions. In the words of Rainer Maria â€Å" All those emotions are pure which gather you and lift you up; whereas those emotions are impure which seizes only one side of your being and so distorts you. If you hold back on the emotions–if you don’t allow yourself to go all the way through them–you can never get to being detached, you’re too busy being afraid. You’re afraid of the pain, you’re afraid of the grief. You’re afraid of the vulnerability that loving entails. But by throwing yourself into these emotions, by allowing yourself to dive in, all the way, over your heard even, you experience them fully and completely. An old proverb says that â€Å"You are what your thoughts are†. In this sense man is a bundle of thoughts, emotions and experiences. Every day we embark on a journey towards the University of World where we come across different people, different experiences and new learning’s. Every person acts as a teacher, only if we are ready to learn. In conclusion I quote Frank Luntz â€Å"Eighty percent of our life is emotion, and only 20 percent is intellect. I am much more interested in how you feel than how you think. I can change how you think, but how you feel is something deeper and stronger, which I won’t be able to interpret†.

Bhavnath Temple Case Study

GOSAI NILESH H. DIVISION – A SUB: CASE OF BHAVNATH TEMPLE SUBMITED TO: Dr. D. R. D. Introduction: The case is all about an increasing irrigation facilities after independence but there was certain problems with the removing location of BHAVNATH TEMPLE which is between the dam and people don’t want to change place of temple with that there are some other issue also there. After independence in 1947, the both central & state government want overall economic development. In undivided Bombay province a proposal given to build dam on river. It calculated 4700 million cu. ft.Water to develop 92000 acre of land, In 3 district. To do that 8 villages are totally submerged and resettled at other place. This all require to providing new livelihood to people. The reservoir was to have catchments area of 230 sq. miles. The average rainfall was 34†. In this 1 plan the F. S. L. , was 592 H. F. L. was 596 and R. L. was 601. Directed irrigable area was 19300 acres and the indirect irrigation flow to some 73600acre. It yields 15. 83 lacks revenue per year. Agricultural production increase as 30400 tons. It was 147. 74 lacks. This project was fully feasible in the eyes of government.If plan 1 was accepted than temple was saved by using gates to save from flood. After making 1 proposal government made 2 proposal. In that, if all of three levels rose so that ultimate capacity raise to 1000 million cu. Ft. in that F. S. L. 595 &H. F. L. 606. By doing this the agricultural production increasing and irrigation facilities provide to larger areas. But in 2 plan temple could not be saved but people remained adamant in there demand. IN 1960 state of Bombay bifurcated and now Gujarat PWD department began to think about reopened the plan again.They find this scheme was good for development. The problem is that what should do to become success of this plan. Objectives: †¢ To build the dam, †¢ To increase agricultural production, †¢ Do ultimate overall devel opment Problems: †¢ Temple get submerged, †¢ Religious sentiments, †¢ Opposition by villagers †¢ People get displaced. Constraints: †¢ Location of dam †¢ Religious sentiment can’t be changed. Criteria: †¢ Cost should be minimized †¢ Maximum returns †¢ Minimum people affected †¢ Minimum time in implementation Alternatives: †¢ Plan 1 if no plan 2 †¢ Resettlement of affected people †¢ Wall around the temple Help from religious leader †¢ Convincing people about benefit †¢ Raising the height of temple Suggestion: From all above alternative we compare it with objectives, problem, and criteria we can suggest that to succeeding this scheme government should increasing level of temple by above than flood level with using good construction peeler so ultimately height of temple raised and they saved from flood. By doing so peoples are permit to build dam on river. Contingency plan: If it is not possible to build temple by construction of piller then take help from the religious leader. THANK YOU

THE MUSIC OF MOZART essays

THE MUSIC OF MOZART essays What are the thoughts that go through the minds of those who near death? These are the questions at the heart of "A Clean, Well-Lighted Place" written by Ernest Hemmingway and Katherine Porter's "The Jilting Of Granny Weatherall." The main focus of "A Clean, Well-Lighted Place" is on the pain of old age suffered by a man that we meet in a cafe late one night. Hemingway contrasts light and dark to show the difference between this man and the young people around him, and uses his deafness as an image of his separation from the rest of the world. Similarly, in "The Jilting Of Granny Weatherall," Porter discusses the regrets of an old woman revealed by her reactions to her being left at the altar and her slow death sixty years later. Near the end of both stories, the authors show us the desperate emptiness of a life near finished without the fruit of its labor, and the aggravation of the old restless mind that cannot find peace. Throughout the stories stark images of desperation show th e lives of the two main characters at a point when they have realized the futility of life. In the story, "The Jilting of Granny Weatherall", written by Katherine Porter, Granny Weatherall is a character of depth. Her name is synomonous with her character. Three main qualities of her character are her strength, her endurance, and her vulnerability. Her strength is not so much physical but mental. She lies upon her bed contemplating all that she needs to do. Her daughter Cornelia does not even come close to handling affairs as well as she does in her own mind. In addition, she tell the Doctor "Leave a well women alone...I'll call you when I need you." She does not like the patronizing position that she finds herself in. The fact that she has already avoided death once seems to add to her image of strength. As we follow her mental ramblings we obtain insight to her character as a woman that has endured heartache as well as hardship. She h ...

Content That Ranks Proven Methods From 11,000+ SERPs [Podcast]

Content That Ranks Proven Methods From 11,000+ SERPs [Podcast] How much attention do you pay to keywords in your content? For too many people, the answer is â€Å"none† or â€Å"nearly none.† While having engaging content that attracts human readers is vital, ignoring keywords is going to make it difficult for those human readers to find your content in the first place. This bad advice to ignore keywords has made it so some marketers really don’t know how to use keywords effectively at all. How Julia got into freelance writing, what made her start Express Writers, and what she does there. An overview of the content strategy at Express Writers. How Julia helps older content maintain a high ranking in the search engines. Why targeting low-competition keywords works. How Julia finds the keywords and what tools she uses. How Julie defines good content for Express Writers. Tips on weaving keywords into great content. Why long-form content is important when it comes to ranking. Where to focus first if you’re a content marketer just getting started with using keywords. Links: Express Writers Julie McCoy Rand Fishkin: How to Create 10x Content SEMRush Mangools Julia’s Content Strategy Course Send us a screenshot of your review! If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud,  Stitcher, and Google Play. Quotes by Julia: â€Å"Just having engaging writing is number one.   You have to write to be read. Number two, you have to be super thorough on the topic.† â€Å"Once we have that keyword, it’s not just about the keyword, it’s about creating content where that keyword is the topic. â€Å"Consistency is key. Whenever you start, give your audience something to look forward to.†

Case Study Of Child Abuse Counselling

In order to arrange initial meetings with the clients certain steps have to be considered:- The collection and the storage of the data should comply with the established legislation of privacy and confidentiality. Before the collection of the information, consents should be taken from the clients and they should be informed about the reasons for the interviews (Mealer & Jones, 2014). According to the Privacy Act, an individual’s consent is required before collecting any information ("Privacy law| Office of the Australian Information Commissioner - OAIC", 2018).   All the pros and the cons of the interview and the reason behind the conduction of the interview should be informed off. One of the ethical dilemmas that can arise is that all the information will be obtained without letting the McLeod’s know anything. Hence a client might find him or her getting into their personal matter. Hence, the neighbors should also be informed about the norms about child abuse and the consequences and the anonymity of the respondants has to be maintained. Disclosure of any s ources of information to the McLeod’s regarding their neighbor’s is strictly prohibited as per the law. Questions that may involve deception and unusual psychological stresses should be avoided (Mealer & Jones, 2014). Goldman, J. D., & Grimbeek, P. (2015). Preservice teachers’ sources of information on mandatory reporting of child sexual abuse.  Journal of child sexual abuse,  24(3), 238-258. Graycar, R. (2012). Family law reform in Australia, or frozen chooks revisited again?.  Theoretical Inquiries in Law,  13(1), 241-269. Mealer, M., & Jones, J. (2014). Methodological and ethical issues related to qualitative telephone interviews on sensitive topics.  Nurse Researcher (2014+),  21(4), 32. Parkinson, P. (2013). The idea of family relationship centres in Australia.  Family Court Review,  51(2), 195-213. Privacy law| Office of the Australian Information Commissioner - OAIC. (2018).  Oaic.gov.au.   Ã‚  Ã‚  Ã‚  Retrieved 11 February 2018, from https://www.oaic.gov.au/privacy-law/ Rogers, A., & Pilgrim, D. (2014).  A sociology of mental health and illness. McGraw-Hill Education (UK).

Assignment Example | Topics and Well Written Essays - 2250 words - 1

Assignment Example In order to portray the influence in integrated marketing communication, the paper will undertake a literature review, and providing an analysis of the findings based on the way in which IMC helps companies to boost their marketing potential over the internet. Integrated Marketing Communication Introduction Integrated marketing communication (IMC) refers to a term that became prevalent in the 20th century and it encompasses the application of constant brand messaging across a variety of marketing channels (Chandon et al 2006). IMC makes use of various tools that allow marketers to make sure that their audience receive the message and ensure that they can be able to leverage these tools in an effective manner. IMC derives its influence from the traditional means of advertising as well as the efforts that are fostered by the public relations field (Chaston 2001). It also makes use of the online means of communication such as social media in order to ensure that the audience receives th e desired message (Chandon et al 2006). The purpose of this paper is to discuss the impact that internet marketing would have in facilitating internet marketing communication in the case of Virgin Trains. ... Therefore, the Web should not be treated as a simulation of the real world, but it should be treated as an alternative to the real world environment whereby consumers can be able to experience tele-presence (Ashok & Lace 2008). As a result, users of the internet are able to gain access to hypermedia content that allows them to communicate in an efficient manner (Duncan & Sandra 2007). The unique interaction between people and machines has provided room for rapid adoption of the internet as a medium that can be used to undertake commercial activities (Cornier 2009). After realizing the tremendous growth and the power of the internet, marketers have been challenges to adopt mechanisms that can allow them to integrate their marketing communication mix with the internet. With the use of the internet, consumers can be able to interact with machine as well as with each other (Abrahamson & Lundgren 2004). Firms can be able to offer content to the medium as well as communicate with each othe r. Consumers and firms are provided with an opportunity to interact with each other, and consumers can be able to provide commercial content to the internet (Wen et al 2006). The internet serves as a mechanism that provides exceptional opportunities for organizations to sell or market their products and services in an innovative manner (Czinkota & Ronkainen 2002). When a website associated with a particular company is planned in a careful manner, it can allow that business to reap significant rewards as well as provide the organization with a chance to succeed in the operations that it undertakes (Ashok & Lace 2008). Therefore, it is important to set clear objectives, especially in the case of a corporate website, and those objectives

Inadequacies of Accounting Ratios as Tools of Financial Analysis Essay

Inadequacies of Accounting Ratios as Tools of Financial Analysis - Essay Example On the contrary, the financial ratios are also possible due to the flow that goes on to divide the same by a level that comprises of the return on equity or the earnings itself with respect to the equity. [Osteryoung, 1992] In calculating financial ratios, one must fathom that the numerator or the denominator at any point in time might just be the ratio, remarked as the PEG ratio. This paper discusses the financial ratios and the five categories associated with it as well as the questions that are answered to decide how the weight is evaluated owing to the financial health of an entity. This is quite true that in terms of financial ratios, the ratio analysis has got its due part in telling one and all about the whole category and as such the industry. On the other hand, there are a number of important pointers that one can pick with regards to the theory of ratios for that matter. Let us start with the financial ratios. These are the flags that in essence lay the foundation for showi ng those areas that can be remarked as the ones having strengths or weaknesses. [Mills, 1998] For this point in case, even more than one ratios can eventually be misleading, but when the same are combined with different knowledge that are available in the wake of an industry, ratio analysis can go a long way in discussing and indeed detailing about this industry. Secondly, one is unable to discern or find a single correct value for a ratio that needs to be chalked up for this whole scenario and more often than not; these are not absolute terms.

The USA Involvement in Mali Conflict Research Paper

The USA Involvement in Mali Conflict - Research Paper Example The reason that could support the USA involvement in the Malian conflict is the fact that Mali has been identified as an emerging new hub for terrorism (Teichmann, 2013). Reports have indicated that the al-Qaeda wing that is operating in Mali was responsible for the Algerian attacks, which greatly impacted on the country, and caused it a great deal of instability. The effect of the war in Mali, courtesy of the Jihadist and other militant rebels can already be felt, to a significant level. The United Nations agency that handles refugees has been calling for an international community engagement in resolving the conflict, citing the Humanitarian crisis that has been experienced in the country since the war began. According to UNHCR, hundreds of thousands of the Malian population in the northern region have been displaced, while many others have been killed in the conflict and yet more others abused (Watt & Harding, 2013). This concern raises the need for the USA to consider engaging in the Malian conflict, just to help bring the war to a speedy end, and thus help to rescue millions of the Malian civilians who are suffering in the hands of the militants, as well as those being displaced and committed to suffer as refugees in the neighboring countries. According to the UNHCR statistics, more than 150,000 people have been forced to flee out of Mali, while another 230,000 are now living as internally displaced persons within the country (Perry, 2013). This trend is alarming, following the consideration that it is the international community that is responsible for giving aid to such people, through the international humanitarian agencies, such as the UNHCR.  The rebels and the insurgent militants have also given the USA more reasons to engage in the Malian conflict. The Jihadists and the Rebels have been involved in taking hostages most of the people from the western powers living or serving in Mali, as the aids assistants to the people who are affected by the war (Huff Post, 2013).

The Downfall of the Tokugawa Shogunate Essay Example | Topics and Well Written Essays - 2000 words

The Downfall of the Tokugawa Shogunate - Essay Example This can be pointed to the changes in research methods and analysis that are becoming more and more professional, and better equipped. With these kinds of tools, various historical researchers find different evidence that they support as to how the empire fell. Some historians argue that the empire fell due to the social problems that the Tokugawa Shogunate faced during this time amongst them. Other scholars however insist that the empire fell due to the economic problems that the Tokugawa Shogunate empire faced in their last moments. This paper is a critical review of some of the historian’s view of the reason as to why the kingdom fell. The paper does not focus more on the reasons why the empire fell but looks at the conditions that surrounded the fall and how historians have been changing their views over the past years regarding the fall of the Tokugawa Empire. Other historians have criticized some of these historical interpretations. However, a keen look at some of the ar guments that led to the fall of the empire reveals that most historians have a similar view as to why the empire fell with slight differences. From most of their interpretations, the downfall of the Tokugawa Shogunate is attributed to their obsolete methods in economical, political and foreign affairs, other than the civil wars and battles over various positions in the colony among the Samurai. During the reign of the Tokugawa, there was a hierarchy of living. Politicians and those in government were considered to be at the top of the hierarchy while farmer’s carpenters and other laborers were considered to be at the bottom of the hierarchy. Due to this, the Samurai soldiers were fond of numerous killings and would be found cutting off people lower in the hierarchy without any reason1. Due to this, some of the people in the lower hierarchy would resists and come to war with the people in the upper and centre of the hierarchy. This was a common phenomenon since the early perio ds of the empire. Some early Japanese historians attributed this to the fall of the Tokugawa Empire. However, to Sir George Sansom, this is completely wrong. He points out that the oppressions of the Samurai people had been there since the beginning and that this did not point out to the fall of the empire. Published in 1932, Sir George’s history of the Japanese people has been widely used in the US to teach history students. Even though he disagree that the empire fell due to the oppressions felt on the people, he is fast in pointing out that the Tokugawa period was characterized by oppression and feudal rule. He clearly points out that people considered lower in the hierarchy were highly mistreated and some of them killed without mercy. He however points that soldiers solved such disputes and that it had nothing to do with the fall of the empire2. George points out that the Tokugawa government kept to themselves and never opened up to the west that was bringing change to th e rest of the world. Because of this, the government was left alone and continued to practice the old methods of governance, which had poor financial knowledge. Due to this, the economy of the empire did poorly as compared to that of its neighbors who had agreed to accept the west. There was therefore a cultural arrest of the Samurai people due to poor governance. Sir George therefore points out that poor governance led to the downfall of the Tokugawa Empire. This was depicted in many films and plays that was done on japans

English Essay Example | Topics and Well Written Essays - 2000 words

English - Essay Example Generally, when a writer produces a work, it comes in market in its original form and then it is presented to any other entity with its right and license to translate it to other languages to get it a place on international level. Such translations get feedback comprising of appreciations and loopholes both by the people having command on both original and translated languages which helps later to consider the drawbacks and produce better translations in future (Kovac, M., and Wischenbart, R., 2012). Translation of books into English language was not always appreciated as in Australia many authors did not like the Australian stories translated into English with so many changes in the text and wanted the youth to read original version of the stories (Nick Earls, ABC Premium News, 15 July 2009 i Allington, D., 2012). African writers also prefer to write in their own language and want Africa to be the centre of their literature. By doing this they do not aim to refuse the English stream rather they only wish to see things from African perspective. Ngugi is of the view that the Oral Tradition is important but it cannot replace the Modern African Literature. To remain loyal to the literature is to stick to the history and assimilate and embrace the traditional thoughts and so not losing the roots (Ngugi, 1986, p. 94-5). In the clip we observe South African writers’ reasons behind choosing language as a medium of their writing. Hambidge prefers to write in Afrikaans as it is connected to her identity. Moreover, she can express her thoughts and emotions in her own language in the best possible way. Magona and Ndebele see Afrikaans as the language of oppressed nation. Ndebele opts English for her writings as it is a language of opportunity and fame for its being international language Magona, though, prefers to write in English but she feels that she cannot write like Jane Austen and it involves both conscious and unconscious factors which shape thought language (U214, DVD 3, Clip 20.1, ‘Choosing to write in English’). While translating a language into English, problems may arise at lexical level. There may not be an alternative word available and a set of words express the meanings so it lengthen the sentence. For example in Russian language there is no separate word for ‘cloud’ rather there are words for different kinds of clouds so it makes the translator to interpret the kind of clouds relying on the context and present a different expression from the original sentence. This does not mean that Russian language is richer than English and provide finer details regarding vocabulary. In some other cases, Russian language has no separate word for ‘arm’ or ‘hand’ rather there is a single word ‘ruka’, so every time the translator encounters this word, he faces difficulty in interpreting that whether the writer is talking about ‘arm’ or ‘hand’. These pro blems are solved by using other words such as ‘fist’, ‘palm’ or ‘from shoulder to fist or wrist’ but it results in comparatively longer sentence. So, such lexical gaps between languages make it difficult to create a perfect translation (Cook, G., 2012). Cook observes the difficulties that become a challenge while translating other languages into English. Referring to the translation of the Chinese film ‘

The USA Involvement in Mali Conflict Research Paper

The USA Involvement in Mali Conflict - Research Paper Example The reason that could support the USA involvement in the Malian conflict is the fact that Mali has been identified as an emerging new hub for terrorism (Teichmann, 2013). Reports have indicated that the al-Qaeda wing that is operating in Mali was responsible for the Algerian attacks, which greatly impacted on the country, and caused it a great deal of instability. The effect of the war in Mali, courtesy of the Jihadist and other militant rebels can already be felt, to a significant level. The United Nations agency that handles refugees has been calling for an international community engagement in resolving the conflict, citing the Humanitarian crisis that has been experienced in the country since the war began. According to UNHCR, hundreds of thousands of the Malian population in the northern region have been displaced, while many others have been killed in the conflict and yet more others abused (Watt & Harding, 2013). This concern raises the need for the USA to consider engaging in the Malian conflict, just to help bring the war to a speedy end, and thus help to rescue millions of the Malian civilians who are suffering in the hands of the militants, as well as those being displaced and committed to suffer as refugees in the neighboring countries. According to the UNHCR statistics, more than 150,000 people have been forced to flee out of Mali, while another 230,000 are now living as internally displaced persons within the country (Perry, 2013). This trend is alarming, following the consideration that it is the international community that is responsible for giving aid to such people, through the international humanitarian agencies, such as the UNHCR.  The rebels and the insurgent militants have also given the USA more reasons to engage in the Malian conflict. The Jihadists and the Rebels have been involved in taking hostages most of the people from the western powers living or serving in Mali, as the aids assistants to the people who are affected by the war (Huff Post, 2013).

English Essay Example | Topics and Well Written Essays - 2000 words

English - Essay Example Generally, when a writer produces a work, it comes in market in its original form and then it is presented to any other entity with its right and license to translate it to other languages to get it a place on international level. Such translations get feedback comprising of appreciations and loopholes both by the people having command on both original and translated languages which helps later to consider the drawbacks and produce better translations in future (Kovac, M., and Wischenbart, R., 2012). Translation of books into English language was not always appreciated as in Australia many authors did not like the Australian stories translated into English with so many changes in the text and wanted the youth to read original version of the stories (Nick Earls, ABC Premium News, 15 July 2009 i Allington, D., 2012). African writers also prefer to write in their own language and want Africa to be the centre of their literature. By doing this they do not aim to refuse the English stream rather they only wish to see things from African perspective. Ngugi is of the view that the Oral Tradition is important but it cannot replace the Modern African Literature. To remain loyal to the literature is to stick to the history and assimilate and embrace the traditional thoughts and so not losing the roots (Ngugi, 1986, p. 94-5). In the clip we observe South African writers’ reasons behind choosing language as a medium of their writing. Hambidge prefers to write in Afrikaans as it is connected to her identity. Moreover, she can express her thoughts and emotions in her own language in the best possible way. Magona and Ndebele see Afrikaans as the language of oppressed nation. Ndebele opts English for her writings as it is a language of opportunity and fame for its being international language Magona, though, prefers to write in English but she feels that she cannot write like Jane Austen and it involves both conscious and unconscious factors which shape thought language (U214, DVD 3, Clip 20.1, ‘Choosing to write in English’). While translating a language into English, problems may arise at lexical level. There may not be an alternative word available and a set of words express the meanings so it lengthen the sentence. For example in Russian language there is no separate word for ‘cloud’ rather there are words for different kinds of clouds so it makes the translator to interpret the kind of clouds relying on the context and present a different expression from the original sentence. This does not mean that Russian language is richer than English and provide finer details regarding vocabulary. In some other cases, Russian language has no separate word for ‘arm’ or ‘hand’ rather there is a single word ‘ruka’, so every time the translator encounters this word, he faces difficulty in interpreting that whether the writer is talking about ‘arm’ or ‘hand’. These pro blems are solved by using other words such as ‘fist’, ‘palm’ or ‘from shoulder to fist or wrist’ but it results in comparatively longer sentence. So, such lexical gaps between languages make it difficult to create a perfect translation (Cook, G., 2012). Cook observes the difficulties that become a challenge while translating other languages into English. Referring to the translation of the Chinese film ‘

Google Essay Example for Free

Google Essay 1.) An API user is given an account but is not able to view that account through the interface. The reason being: c. APIuserhasâ€Å"APIOnly†access 2.) API allows developers to use applications that: d. InteractdirectlywiththeAdWordsserver 3.) Bud would like to test new logic that uses API without modifying his live campaigns. Which tools would allow him to do this? b. AdWordsAPISandbox 4.) Which of the following allows advertisers to automate AdWords reporting and campaign management? a. UseofanAPIwebservice 5.) What is the benefit of the API? a. Advertisers can make dynamic changes to their AdWords accounts at scale. 6.) If someone wants to make frequent, specific changes to bids based on criteria for more than 100k keywords, what tool is most efficient? b. AdWordsAPI 7.) A user clicks on an ad for sneakers. He isn’t directed to a page with sneakers. He also receives : c. Linktoarelevantpageandremovethepop-up 8.) A good landing page for spring dresses would display? a. Severalcolorsofspringdresses 9.) A benefit of including a keyword within an ad text is that the keyword will: d. Itwillappearboldwithinthead 10.) To differentiate ads from competitors advertisers should: c. Includeprice,promotionsandacall-to-action 11.) How can advertisers determine the most profitable keywords within a company? b. Comparethecostincurredbyeachkeywordwiththeconversiondataforthatkeyword. 12.) You search keywords that should trigger your ad but your ad doesn’t appear. Why is this? a. Yourcampaigns are targeting a location outside where you are physically located. 13.) You want to increase the position of an ad but don’t want to raise the bid. How can you increase ad rank? c. Makechangestoimprovethequalityscoreofthead’skeywords. 14.) A high quality score can: b. Improveanad’sposition 15.) What is the most appropriate action to take if your keywords are below the â€Å"first page bid estimate?† a. Considerincreasingthebidoreditingthekeywordtoimprovequalityscore. 16.) You make edits to an ad and the position decreases. What was the cause? d. Theeditedversionislessrelevanttothekeywordswithintheadgroup. 17.) You have the same keyword in two different ad groups. The one to win within an auction will be the one with: b. Thebestqualityscore 18.) To improve the performance of an ad group on a search network, advertisers should create ad groups by creating: b. Keywordsthatarealsoincludedintheadtext 19.) In an AdWords account, which statistic is viewable for each ad group? c. Averagecostperclick 20.) Which of the following is the recommended action for new mobile ad campaigns? a. Useamobile-optimizedlandingpage 21.) An advertiser selling computer monitors is writing new ad text. Which line of ad text fits AdWords policy? d. 20-70%offLCDmonitors 22.) To achieve the best performance of text ads, which is a best practice? c. Includewordslikefindandsearchintheadtext 23.) What type of keywords tend to perform better with mobile ads? d. Shortgeneralkeywords 24.) A campaign that is targeting desktops is only performing well with text and image ads. The advertisers want to reach mobile devices. They should: b. Createaseparateadgroupformobileadswithintheexistingcampaign. 25.) If the query â€Å"Seattle Plumbers† is entered, Google will use the location term that is part of the query to show ads: a. TargetedtoSeattleregardlessoftheuser’sphysicallocation 26.) You are running a campaign that targets only France. However, you see clicks from users in Switzerland. Why might this happen? a. UsersinSwitzerlandaresearchingonGoogle’sFrenchdomain 27.) What is the quickest way to add a long list of locations to target in an AdWords campaign? d. Usethebulklinkinthecustomtaboflocationsettings 28.) Why would an advertiser use the bundles option when choosing location targeting? b. Toquicklyselectagroupofcountriesorterritoriestotarget 29.) Which tool allows you to test different combinations of website content for the purpose of improving conversion? c. Websiteoptimizer 30.) It is important to identify specific goals of an AdWords campaign so you can: c. Makestrategicchangestotheaccounttoimproveperformance 31.) A florist is advertising for five types of flowers, including red roses. When users type the phrase â€Å"red roses† Google shows the ad. What landing is more likely to result in a sale? a. Apageonthesitethatdisplaysonlyroses. 32.) Which of the following are key elements when optimizing a landing page for AdWords? b. Relevantandoriginalcontentthatclearlyrepresentsthebusiness. 33.) What report helps you identify which pages on your site should be optimized? d. Toplandingpages 34.) A user conducts a â€Å"laptop computers† search and clicks on an ad. Which landing page could be most relevant? d. Categorypagecontainingavarietyoflaptopcomputers. 35.) An advertiser can provide physical address location info about their business through Google places account. Ads that include this type of info are eligible to show on: a. Anynetworksselectedinthecampaign’ssettings 36.) Which feature distinguishes location extension from regional and customized campaign targeting? b. Customizedcampaigntargetingisrequiredinordertoenablelocationextensions. 37.) Business listings in Google places can be:

Comparing two different styles of policing

Comparing two different styles of policing This essay will examine the difference between these two styles of policing and try and ascertain which is better for the community. Community policing is an oxymoron, for if the police could serve the whole community there would be little point in having a police force at all fn 1 However for the purposes of this essay community policing will have the meaning which is ascribed to it by the Home Office. It is seen as a key and permanent element of reforms to make the police service more citizen focused. The aim is to build a more responsive, locally accountable and citizen-focused police service through a programme to transform policing at a local level to meet the needs of communities. dddddd The notion of zero tolerance policing was inspired by the apparent success of the approach taken in NY, and a variation of it-confident policing-pursued by DCI Mallon in Hartlepool as well as others within the UK. The notion of zero tolerance policing is based upon the broken window theory and the conviction that the best way to tackle serious crime is to tackle disorder in which policies such as the community safety order, parental responsibility order, composite offence and final warning all have a role to play. It is arguable that this policy adopts a social exclusion rather than inclusion policy approach towards community safety. The result may be that healthy urban futures are established but not necessarily all inhabitants will benefit. Crime, disorder, anti-social behaviour and nuisance may all be particularly unpleasant but it is not clear if placing such a strong emphasis upon criminalisation and enforcement is the best way of tackling the problems contributing to and created by those behaviours. It leaves very little space for more constructive actions and even where it is possible to do so, they take place on terms which strengthen the criminalisation of the discourse of social policy so that the measures end up being more about containment and control within the community. In 1996 the London Metropolitan Police carried out a zero tolerance initiative in partnership with the Transport Police, City of London Police and local authority councils. This initiative involved active confrontational measures to deal with homeless beggars, drug dealers, prostitutes and pimps who were congregating at the St Pancreas Railway Station. The result of the action was the temporary displacement of the undesirables to adjoining neighbourhoods until the control measures were withdrawn. The benefits included over 400 arrests of drug dealers and a raising of the quality of life for people in the area (Leigh et al 1998; 73) A recent Home Office Study of policing styles noted that Cleveland Police responsible for Middlesborough remain convinced that zero tolerance is compatible with community policing in a problem orientated policing form. Cleveland police viewed it as a short term prelude to the implementation of longer term measures in high crime areas where fear of, and intimidation by a minority of residents is having a detrimental effect (Leigh et al 1998, 26 and Romeanes 1998). The statutory enforcement powers for zero tolerance are contained within the Crime and Disorder Act with its emphasis on taking back control over unruly neighbourhoods and so it is not unreasonable or unlikely that the Home Office would give the initiative a qualified endorsement although it chooses to term it order maintenance (Jordan 1998 72). Zero tolerance style of policing is popular with a majority of the public who se the police as being tough on crime. In July 2003 an ICM Poll for the think-tank Reform questioned public support for zero tolerance comprising a highly visible policing on the streets bearing down heavily on anti social behaviour and vandalism. 83% thought that this would be a good idea, with over 50% thinking it would be a very good idea. Does Safer Neighbourhood Policing Help p 62-63 Zero Tolerance does have the negative repercussions of souring police community relations and can antagonise racial tensions in neighbourhoods. This is in conflict with the philosophy and practice of community policing which depends upon strong support from the public and discretion from police officers, proactive policing, problem solving and an intimate knowledge of the neighbourhood in which the police are operating, acquiring intelligence and building trust. Officers viewed discretion as an important part of community policing. A firearms officer was outside a school monitoring traffic and flagged down a middle aged man who was not wearing a seat belt. He managed to resist the temptation to alienate the police service further by scoring 5 easy points and after some advice, he let the man proceed on his way. A few months later the firearms officer found himself in an unoccupied house where a gun had been found in very suspicious circumstances. The same man as in the seat belt incident approached him and provided invaluable information which saved many hours of police investigation. The officer maintained that the man assisted him because he had dealt with him leniently in the seat belt incident and the officer wondered if the man would have assisted had he not used his discretion in the earlier incident? The officer said that police should be left to use their common sense on the streets. Cited in The Public and Police by Harriet Sergeant page 52 Is the answer for the two concepts to sit side by side? It would appear that the two concepts are not mutually exclusive and there is a need for both within certain communities. A police system based on consensus and working in and with the community seems the better option for the community as a whole. This method allows the community to be involved in the law enforcement process and encourages the community to be involved in its own safety by the informal policing of its on neighbourhood, collecting intelligence on suspected trouble makers to assist the police. Community policing allows the community to be a partner with the police in crime reduction and as such are more receptive to police initiatives. Zero tolerance should be used selectively in reducing certain types of deviant behaviour such as anti social behaviour and also for knife and carrying weapons, but its success is limited to selected areas. Its use should be limited to a short sharp approach and it should also be seen as a short term policy rather than overall police policy. It has been shown that a tactic of the targeting of repeat offenders and victims, a high level police visibility in some crime hot spots, and problem orientated strategies and police initiatives have worked. Zero tolerance style of policing can impact on human rights and liberties but it is popular with most members of the law abiding community and politicians as it demonstrates that the state is seen to be tough on crime. Of course whatever is the better option for the community depends on whether you look at the community as a whole or a particular section. If one block of flats is being terrorised by anti social behaviour and zero tolerant tactics are adopted to deal with it, it will not be considered beneficial to the whole community if the perpetrators are merely dispersed to a neighbouring block within the same community. What is best for the community can also be said to be the eradication of crime in the first place, so that the causes are addressed (community policing) rather than the symptons (zero tolerance). It would appear that there is a place for a zero tolerance approach within community policing itself particularly if the community is kept informed of the police approach so that it is included in adopting the policy. So although it may be seen to some members of the community as the better style of policing overall it is better to have the community policing system which is a softly softly approach to law enforcement underpinning the relationship between the police and the community.

Essay --

â€Å"Vision without hard work is just dreaming. Hard work without vision is just wasting time but hard work along with vision creates wonders.† This famous saying has been the ‘Divine Force’ throughout my life, helping me to lead the way to a successful track. Right from my childhood I was captivated by the power of electronics that has been influencing human life. I always thought of its possibility and this curiosity motivated me to learn more about the functioning of the electronic devices. The all time fascinating cell phones attracted and created interest in me towards learning the possible ways of communication that takes place with the help of Satellites. The enthusiastic I was eager to know about the concept behind their functioning and in due course of time the basic questions were answered but many new complex questions started haunting me and so is the reason for me to take up Electronics as my stream during the term of under graduation. During my schooling, I had special interest towards Mathematics and Science. The first sense of my achievement came when I stood among the top two students of my school in the Secondary School Examination (10th standard). I secured 92.16 percentage (%) and scored 97 on a scale of 100 in Mathematics. My predilection for Mathematics prompted me to opt Physics, Chemistry and Math, as my major subjects in the Higher Secondary Examination (10+2) where I worked even harder and could complete it with an aggregate of 89.6 Percentage (%) . I always felt that Engineering would be the right area for me to survey, learn and understand the fundamentals of science in order to create and enhance even the petty aspects of technology and sue for its application both in practical and real purposes. So I had... ...truly shape myself into a professional to reach your standards. It is my desire rather than coincidence that I apply to your university and I believe that I would be a suitable applicant for Research work in the university since I’ve always been inclined towards practical tasks and also exhibits the everlasting quest to learn more all the time. In return, I assure that the university will find me a student, who would contribute to the excellent track record. My admission to your university will provide me to move towards my career objectives. I can perform to my best and meet the high standards set by your university. I request you kindly to consider me for any form of financial assistance, as it would be of great help to me. In an anticipation that you would consider my request so as to pursue my higher education in a well equipped and reputed University as yours.

America Needs Prayer in the Public Schools :: essays papers

America Needs Prayer in the Public Schools Education is a very valuable thing. It gives us knowledge and understanding of the world we are to someday face on our own. Yet education is always a seriously debated issue. What should be taught? What shouldn't be taught? How should we teach it? For example the issue of whether or not God should be allowed to be taught in schools is a fiercely argued subject. In an article taken from the Waukesha freeman on December 5, 1999, a public school teacher had been fired and faces up to 6 months in prison all because a little child asked him how the world got here and he replied "God put it here". The written law forbids public school teachers to refer to God or creation in any manner. The theory of creation can not be taught in class rooms because of its direct relation to the Christian religion. Religion is not to be taught in public school because it is believed that it is pushing a faith onto the kids against the parents will. Was the teacher wrong for simply sharing his view with his student? In todays world, we are quickly learning that it doesn't matter how you say it, "Jesus is always bad". It baffles me that education is so limited and pointed in one direction; They refuse to teach Christ in the schools, but yet, they happily teach the theory of evolution, the big bang theory, and basically any other means of creation the school system can find. For a country that is so worried about what their children are learning, they still struggle with the fact that there are kids that attend public schools and still can't read by their junior year in high school. The funding is non-excitant and the teachers are few. What a mess. In the Arabian countries, they too have operated there schools according to beliefs and religion. In the past four years, they have declared that women are not allowed to hold a job of any kind. Their religion states that females are to stay at home and be good house wives. According to Time magazine of June 1995, 78% of the Arabian school teachers were women.

127 Hours The Movie

After watching and studying the film, reflect on a defining moment in your life. We often talk about character epiphanies (realizations). Use one or two of Ralston’s quotes as a springboard for your own personal reflection. Write out a response and video tape it. Due Tuesday, October 22nd as well as Journal. (Personal Response Rubric – Thoughts and Ideas/Presentation) Quotes from Aron Ralston novel, Between a Rock and a Hard Place â€Å"It's me. I chose this. I chose all of this — this rock has been waiting for me my entire life. I’ve been moving towards it my whole life.† â€Å"Saying farewell is also a bold and powerful beginning.†You'll never find your limits until you've gone too far.†Ã¢â‚¬Å"How would I behave in a situation that caused me to summon the essence of my character? The tragedy inspired me to test myself. I wanted to reveal to myself who I was: the kind of person who died, or the kind of person who overcame circumstances to help himself and others†Ã¢â‚¬Å"Indeed, it has affirmed my belief that our purpose as spiritual beings is to  follow our bliss, seek our passions, and live our lives as inspirations to each other.†Ã¢â‚¬Å"Like looking through a telescope into the Milky Way and wondering if we're alone in the universe, it made me realize with the glaring clarity of desert light how scarce and delicate life is, how insignificant we are compared with the forces of nature and the dimensions of space. (†¦) We are not grand because we are at the top of the food chain or because we can alter our environment – the environment will outlast us with its unfathomable forces and unyielding powers. But rather than be bound and defeated by our insignificance, we are bold because we exercise our will anyway, despite the ephemeral and delicate presence we have in this desert, on this planet, in this universe.†Ã¢â‚¬Å"Adversity has the effect of eliciting talents, which, in prosperous circumstances, would have lain dormant. -Horace†Ã¢â‚¬Å"dum spiro, spero -Part of the official state motto of South Carolina. Literally, â€Å"While I breathe, I hope† Or more loosely, â€Å"Where there is life, there is hope.†Ã¢â‚¬Å"That boulder did what it was there to do. Boulders fall. That’s their nature. It did the only natural thing it could do. It was set up, but it was waiting for you. Without you coming along and pulling it, it would still be stuck where it had been for who knows how long. You did this, Aron. You created it. You chose to come here today; you chose to do this descent into the slot canyon by yourself. You chose not to tell anyone where you were going. You chose to turn away from the women who were there to keep you from getting in this trouble.You created this accident. You wanted it to be like this. You have been heading for this situation for a long time. Look how far you came to find this spot. It’s not that you’re getting what you deserve – you’re getting what you wanted.† ― Aron RalstonBetween a Rock and a Hard Place

Correlation between Employees’ Job Satisfaction and Demographic Variables

An Analysis of the Correlation between Employees' Job Satisfaction and Demographic Variables Over the last decades, Job satisfaction has been identified as the major research traditions in organizational psychology. Job satisfaction can significantly influence the company as Job satisfaction can positively affect employee commitment and working performance, which will determine the overall success and development of the company (Feinting, 2000).Empirical research has shown that there are certain variables which may play an important role in mediating Job satisfaction in the oracle. The factors affecting employee Job satisfaction include the personal traits of individuals, Job scope, and organization characteristics. (Gilson and Derrick, 1998). The study of the relationship between length of service and Job satisfaction variables remains among the most promising of these studies (Kirk, 2003). Other demographic variables to consider include age, gender and nationality.Several studies ( e. G. , Betel and Brenner, 1986; Creighton, 1977; Wilting, Arnold, and Conrad, 1978; Gomez-Mejia, 1983; Griffin and Bateman, 1986) indicated that these demographic rabbles (gender, age, education, length of service and nationality) affect work values, which are related to Job satisfaction and commitment to a certain extent. There are also studies that tackled the issue from another perspective, which reported that there is a correlation between Job satisfaction and performance (Herbert, Amasser, Peterson & Capable, 1957).According to Bedpan, Ferris and Kumar (1992), age and Job satisfaction are positively related because an older employee will be able to hold a higher position and obtain a higher salary since they are more experienced, thus aging them more satisfied than younger employee. Besides age, the correlation between gender differences and Job satisfaction have also been widely studied. Witt and Nee (1992) suggested that there is no correlation between the gender differences and the Job satisfaction.In addition, Kirk (2003) has also proposed that there will be significant relationship between the length of service and Job satisfaction, but there is no conclusive evidence that a longer length of service means a higher Job satisfaction. The present study aimed to investigate the degree to which employees' anemographic variables are related to their level of Job satisfaction at work. Based on the literature review, it was hypothesized that age is positively related to Job satisfaction among the employees.Similarly, it was also hypothesized that the length of service is also positively correlated with Job satisfaction. From the research examined, it was anticipated that gender difference and nationality does not have any correlation with Job satisfaction. Methods Participants A total number of 30 employees, who are currently working in the marketing apartment of an international company called Singapore International Chamber of Commerce, took part in the s urvey conducted for the purpose of the research.Out of these 30 participants, 50% of them were men with the remaining 50% were female. The sample has an age range from 18 to 48 years old with a mean age of 29. 63 (SD = 9. 13). In term of nationality, there were 15 Australians, 5 Singapore, 5 New Zealand, 2 Irish, 1 South African, 1 German and 1 English. All participants completed the questionnaire voluntarily with no remuneration. Materials The questionnaire consisted of two parts: The Job Satisfactory Survey and a Demographic Data Sheet.The 3-item Job Satisfactory Survey was constructed to measure the overall Job satisfaction of the participants. It was designed to assess their level of Job satisfaction towards three areas: their Job, scope of work and working in the current organization. The participants were asked to rate their overall level of Job satisfaction based on the three questions on a 7-point Liker scale from 1 (Extremely Dissatisfied) to 7 (Extremely Satisfied). Theref ore, the total scores for the three questions could theoretically range from a minimum score of 3 to a maximum score of 21 .A Demographic Data Sheet was also included in the questionnaire to obtain basic profile information such as gender, age, nationality and length of service from the participants. Procedure All the 30 participants were instructed to gather outside an enclosed meeting room on a Friday evening where they were provided with a set of questionnaire. Each participant was given a maximum time of 15 minutes to complete the survey in the eating room and only one participant was allowed to enter at a time so as to ensure that there would be no distraction.At the end of the session, the questionnaires were collected and placed in a sealed envelope to ensure that all information provided were kept confidential. None of the questionnaires were left uncompleted, thus ensuring the validity of all data collected. The data was being computed and analyzed using the Statistical Pac kage for Social Scientists (SPAS, standard version 19, 2011). Results The results of the analysis of the correlation between the employees' overall Job distraction and demographic variables (length of service, age, gender, nationality) are presented in Table 1.The internal consistency of the 3-item Job Satisfactory Survey was an excellent reliability of 0. 87 in Cockroach's alpha test.

Basic Approaches And Contemporary Issues In Leadership Management Essay

Basic Approaches And Contemporary Issues In Leadership Management Essay The first complete contingency model for leadership was presented in 1967 by Fred Fiedler’s. His contingency hypothesis was the first to identify how situational factors interrelate with the traits and behaviors of leaders to have an impact on the effectiveness of leadership. The theory proposed that the â€Å"favorability† of the circumstances is what decides how effective the task and the behavior of the person-oriented leader will be. Favorability is established by (1) the amount of trust and respect that devotees or rather followers have for their leaders; (2) the degree to which the responsibilities of individuals who are second to the leader can be organized and the performance measured; and (3) the power that the leader has over the rewards of followers. The circumstances is most encouraging when subordinates have trust and respect for their leaders, respect and trust the leader, the job is greatly structured, and the control over rewards and punishment is held by the leader (Barnett, 2010). The research done by Fiedler showed that leaders who were task-oriented were more valuable and effective when there was either an extremely â€Å"favorable† or extremely â€Å"unfavorable† circumstance, however, leaders who were person-oriented were more valuable if the circumstances were either â€Å"moderately favorable,† or unfavorable.† This hypothesis did not really suggest that in various situations, the leader could become accustomed to their leadership styles, but rather that leaders who had various styles would be more valuable when they are put in situations that go with the leadership style that they prefer (Barnett, 2010). Fiedler is of the assumption that the leadership style of an individual is â€Å"fixed† because if the circumstance has a need for someone who is task-oriented but the person who is in that leadership position is relationship-oriented, then either the leader has to be changed or the situa tion needs to be altered (Robbins, and Position power: The leaders power by virtue of the position in the organization and the extent to which, as the leader, he or she can implement power on followers so that they obey and receive the leaders’ guidance and leadership (â€Å"Feidler’s contingency model,† 2009). Feidler’s position is that leader-member relations are either good or poor, task structure is either high or low and position power is either strong or week. The healthier the relationship between the leader and followers the more organized the job will be and the more resilient the position of power the more command the leader will have (Robbins, so the whether the intellect and know how of an individual has any bearing on the performance of leadership is determined by the level of stress. Other studies corroborated the fact that when the level of stress is low and the leader instructed followers on what he needed done, intellect was key to the effectiveness of the leader, but if the circumstance was a high stress one then intellect did not help as much because the leaders’ thought process was strained. In the same manner, if the leader does not tell his followers what he wants done then intellect do not help because of his reluctance (Robbins, & Judge, 2009). The recommendation of Feidler is that organizations employ and choose persons with the essential intellect, know how, and understanding, and then allow those individuals to work under those situations that let them use the resources that they have cognitively. Additionally, the feeling that the leader has of being in control of the circumstance and the level of stress that he is experiencing is essential (Carter, III, 2006).

Law of Insurance Contract Disputes Personal Statement

Law of Insurance Contract Disputes - Personal Statement Example For consideration also is the choice-of-law analysis as Travelers Insurance is located in New Jersey while Aetna Casualty and Surety are in Virginia.  Ã‚   The court is correct in siding with Aetna in this case. A failure to exercise the right to respond to an offer for settlement (either by acceptance or rejection) is construed as a waiver on the part of the claimant. Two years is a long enough period of time to make a reasonable response and failure to do so constitute unreasonable delay (Stempel, 1998). The statute is presumed to have started or accrued from the time of the accident (October 1981) and not on the date of the initial offer by Aetna Casualty (November 08, 1982). The claimant, in this case, did not file any case within the two-year limitation of the statute. Civil claims should be filed within two years from the date of the accident in order to avoid the possibility of a dismissal (Schneider April 26, 2004). The offer to settle was initiated instead by the adverse party of the claimant. Further, the record shows claimant's counsel did not contradict the evidence showing customary industry practice is to respond to a settlement offer within a few weeks, not in months or years. Additionally, the claimant did not indicate immediate acceptance but only signified it a year and three months after the initial offer was made – on February 4, 1984, from the offer date of November 08, 1982 (Matthews, 2009).     

Statutory Interpretation - The Process of a Bill to an Act of Essay

Statutory Interpretation - The Process of a Bill to an Act of Parliament - Essay Example The defendant was, on May 11, 1963, actually within the boundaries of the station, and when within the boundaries of the station, obstructed a member of Her Majesty’s Royal Air Force who was engaged, at the material time, on security duty at and in relation to the station. It was contended by the defendant that because the charge referred to obstruction at Marham in the vicinity of a prohibited place, namely, Marham Royal Air Force station, and the evidence for the prosecution dealt with obstruction which took place when he was actually in the prohibited place, there was no evidence to support the charge. It was contended by the prosecutor that the defendant, being actually within the boundaries of the station at the material time, was in the vicinity of a prohibited place within the meaning of the Act. ... They gave the defendant three months in which to pay the fine and in default of payment sentenced him to two months’ imprisonment†. BBC News, 1998. Reform of assault law, [online] Available at: [Accessed on 22 October 2011]: â€Å"Deliberately infecting someone with a disease is not a specific offence at the moment, although it may be possible to charge an offender under section 18 of the Offences Against the Person Act, 1861. This section says that anyone who causes grievous bodily harm with intent to do so is guilty of an offence punishable with life imprisonment. Nearly 10 years ago, the government's law reform advisers put forward proposals for updating the 1861 Act. The government is now planning to go ahead with most of those reforms†. Caledonian Railway Co. v. North British Railway Co. (1881), 6 App.Cas. 114. – See in: http://www.archive.org/stream/cu31924017175864/cu31924017175864_djvu.txt . Citation on page 114, in Cownie, Bradney, and Burton 2007) . Paragraph 3 (from above). Cownie, F., Bradney, A., and Burton, M., 2007. English legal system in context. 4th ed. Oxford: Oxford University Press. - http://books.google.com/books?id=gs-HvA2DO60C&pg=PA335&dq=Cownie,+F.,+Bradney,+A.,+and+Burton,+M.,+2007.+English+legal+system+in+context.+4th+ed.&hl=ru&ei=ake8TtTJLbDS4QTp56iSBA&sa=X&oi=book_result&ct=result&resnum=3&ved=0CDUQ6AEwAg#v=onepage&q&f=false . Here the discussion on p.117 of the book is summarized, without any direct appropriation. Gifford, D.J., and Salter, J.R., 1996. How to understand an act of Parliament. London: Cavendish Publishing. -

External Analysis of Blackberry Essay Example | Topics and Well Written Essays - 750 words

External Analysis of Blackberry - Essay Example The present 9000 series has extended the capabilities of blackberries (Baldauf and Stair, 180). The series is now able to receive RSS feeds, display full HTML web pages, and other networking abilities. This short paper will deal with the threats and opportunities of the Blackberry Company. Major threats faced by Blackberry The company faces a myriad of threats in which the leading is competition from companies producing similar products. Motorola gave a notable competition to the company in the year 2007 (Blackberry Product Fans, 2008). This occurred because Motorola had superior products that competed with then RIM blackberry phones. There are also other mobile phones capable of sending and receiving emails including Nokia and Ericson (Blackmore, 5). These have also offered competition to the Blackberry products. Nokia has been a dominant cell phone provider in the world. This has enabled Nokia to compete with Blackberry well in the world market (Evers and Johnston, 120). Motorola h as been able to establish a brand appreciation that is strong with its consumer market. The Motorola Company has made product promotion in the market successfully. The Motorola marketing staff has made extraordinary efforts in boosting this venture of promotional marketing (Cook, 3). Another advantage of Motorola lies in the relationship existing between the company and the National Football League. This makes the company products famous in the world market and stands a chance of making tremendous sales to consumers. Samsung is another competitor worth mentioning in this case. The weakness of blackberry cell phones in web interface is a weakness that creates a loophole for other companies to compete best in the market. Thus, with the recent improvements in the Blackberry Technologies, there has been a noted improvement in the company’s share of the world market. Most countries treat Mobile companies as experimental budget and cuts. There has been a drying up of funding for th e mobile marketing firms and mobile service providers. When the global market share of Nokia fell to around 38.9% that of Blackberry rose by about 5%, showing the impact of the improvements in Blackberry recent IT technologies (DATAMONITOR, 2010). Continuous improvements will bring many achievements for the company in the future. Opportunities for the Blackberry Company Despite the threats enlisted above Blackberry, have some crucial opportunities to help in boosting its future endeavors. Blackberry has recently developed exceptional products, which possess advanced technologies in Information Technology (Hislop, 22). The present world has had flooding of IT pursuits in small gadgets, and the company’s enhancement of its products is an excellent move. The present blackberry cell phones have numerous features, which is another opportunity that takes the company ahead of its competitors. Blackberry has been able to meet the needs and wants of customers in the world market. This is an opportunity, which if the company works to continue building on it, will yield tremendous achievements. The company has displayed a brand loyalty for its consumers thus establishing trust from its market (Mennecke and Strader, 123). Maintenance of this brand loyalty will help the company meet future challenges from the external environment. The blackberry phones at present bear a leading edge of radio technology, which is crucial, add on making the company’