CorruptionDefoe's capitalist views and his moral purpose in Roxana Essay

CorruptionDefoe's industrialist perspectives and his ethical reason in Roxana - Essay Example Robinson Crusoe broadened the type of the picaresque and transformed an undertaking story into an investigate of expansionism. Moll Flanders did likewise with the class of 'women of honor'. Roxana correspondingly has come to be acknowledged as an investigate of early private enterprise - a period in English history when the modern upset was at this point not a material reality but rather a dreadful animal whose pulls on profound quality, class and social foundation were as a rule covertly felt. Defoe takes an old world ethical quality story about a lady's grappling with her own calling as a prostitute and transforms it into a contemporary story about private enterprise's way of thinking of self-magnification and saleability of oneself. All things considered Defoe will appear to be prophetic in his constitution of the plot about Roxana's willing acknowledgment of her calling and how she promptly consents to 'underwrite' it when she knows her ethical debasement is irreversible. In medieval ethical quality plays, Roxana's acceptable self would have been spared by a generous god who in a climactic second would recover her from wretchedness. In any case, in Defoe's reality rising private enterprise beats frivolling profound quality and what might have been a fallen life before turns into an existence of chances for Roxana. No big surprise Roxana is called Defoe's 'darkest' novel and that clarifies the horde of basic and insightful consideration that it has gotten. The term 'dim' is anything but a common word and henceforth loads the novel with a given ethical quality and shrewdness. By such methods it is anything but difficult to give a customary, women's activist system for Roxana and transform it into an ordinary male creator's delineation of a strong lady, a lot in charge of her sexuality and consequently excessively clearly helpless to moral ghastliness and inevitable fall. In any case, at another level Roxana is a counterfeit story about private enterprise, debasement and individual undertaking. As the novel continues, we see Roxana triumphant, outmaneuvering the guys in her life and by utilizing them to accomplish her own motivations. Afterward, she apparently is felled again and returns to her past status of wretchedness and defenselessness. At one level if this is her discipline for living against the ethical gauges of the general public and the dream of a protestant moralist, at another level it is a study of the

History of Chechnya essays

History of Chechnya papers Generally the individuals of Chechnya invited insurgency of the tsar in the February 1917. The Union of the People of Caucasus including Chechens was established that spring. The Chechen society trusted this association would furnish national restoration with new foundations under nearby standard. The Highlanders invited the Bolshevik trademarks of individual opportunity, opportunity of confidence, uniformity, land for ranchers and the allowing of the appropriate for self-assurance to the abused individuals and even severance. Start of Soviet standard in Chechnya Bolsheviks comprehended national and social issues as a piece of the common class battle. Chechens got an extreme system outsider to their conventions of social and monetary framework rather than the guaranteed opportunity, balance, land, freedom, regard to national customs and religion. A technique for partition and rule was applied by the Bolsheviks which thus began competition between different ethnic and strict gatherings of the highlanders society. The threatening towns were leveled to ground by mounted guns assaults and the individuals left were either executed or ousted. The Bolsheviks powers all the more effectively build up lawfulness in huge the urban areas of Chechnya anyway they experienced issues controlling the mountain locales. Socialists coordinated Ingushs against Chechens, Chechen highlanders against lowlanders. Simultaneously local Communists who delighted in power among individuals were selected to driving posts in the gathering and the administration. Under the weight of the focal party pioneers the presentation of the Soviet style of life had been ventured up in Chechnya. Stalinist suppression during the 1930s During the start of Stalins rule a huge military activity was completed in Chechnya in to incapacitate the self-sufficient locale of Chechnya and catch the pioneers of counter-upset. An official report said that 333 agitators were slaughtered and another 150 harmed during the uprising. ... <!

Understanding the Feelings of a Cocaine High

Understanding the Feelings of a Cocaine High Addiction Drug Use Cocaine Print Understanding the Feelings of a Cocaine High By Elizabeth Hartney, BSc., MSc., MA, PhD Elizabeth Hartney, BSc, MSc, MA, PhD is a psychologist, professor, and Director of the Centre for Health Leadership and Research at Royal Roads University, Canada. Learn about our editorial policy Elizabeth Hartney, BSc., MSc., MA, PhD Medically reviewed by Medically reviewed by Steven Gans, MD on July 13, 2019 Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital. Learn about our Medical Review Board Steven Gans, MD Updated on August 13, 2019 More in Addiction Drug Use Cocaine Heroin Marijuana Meth Ecstasy/MDMA Hallucinogens Opioids Prescription Medications Alcohol Use Addictive Behaviors Nicotine Use Coping and Recovery The cocaine high, also known as cocaine intoxication, is one of the most widely recognized cocaine effects among cocaine users. The high is often the main reason for taking cocaine. This is true for people who are experimenting with cocaine use, are occasional cocaine users, binge cocaine users, and people in the early stages of cocaine addiction. But social cocaine use is also quite common. The cocaine high involves psychological changes, which are changes to how the person thinks and feels emotionally, as well as physical changes. Some of these changes are caused by the effects of cocaine on the brain and nervous system,?? and some are due to personal feelings that the cocaine user brings to the experience. This is why, although there are similarities among cocaine users experiences of the cocaine high, the effect cocaine has on each person is different. So although aspects of cocaine intoxication are common among cocaine users, they may experience some, but not all, of these cocaine effects. Illustration by Joshua Seong. © Verywell, 2018. Euphoria The main cocaine high effect that cocaine users want to experience is a special kind of intense pleasure called euphoria.?? Cocaine stimulates the brain in the same way that a real accomplishment does, creating a rewarding feeling that is the main reason people who get addicted want to get high on cocaine again and again. Self Confidence While high on cocaine, users can have the illusion of feeling better  than they usually do about themselves,?? to the point of feeling superior to other people. This is sometimes called grandiosity. This effect of the cocaine high can have a particular appeal to people with low self-esteem, or people who are in situations where a greater level of confidence is desirable, such as performers. Unfortunately, this false confidence is an effect of the drug, and not based on any real accomplishment, and grandiosity can be annoying to other people, leading to social problems. Once cocaine users come down from the cocaine high, they may feel even worse about themselves than they did before, setting themselves up for a cycle of using to try to feel better, with each time the effect being increasingly short-lived. Sociability Another tempting cocaine effect is that during cocaine high, users may feel more energetic and sociable, which can make it attractive to people who have social anxieties, shyness, or who lack the energy to go out and do things, particularly if their lethargy stems from depression. When high on cocaine, they may become talkative and gregarious. But on the other hand, getting high on cocaine can sometimes lead to angry outbursts, restlessness, hyperactivity, and anxiety to the point of paranoia.?? It can even result in seeing, hearing or feeling things that arent really there, which is known as perceptual disturbances or hallucinations. When Good Turns to Bad When people take cocaine over a longer period, they can experience the opposite effects during the cocaine high. They can experience a blunting of the emotions, sadness, and withdrawal from other people. This can be particularly frustrating for cocaine users who take cocaine to self-medicate to give themselves more confidence, to socialize, and to feel happier. Self Medication and Addictive Behavior Physical Effects   Being high on cocaine also makes people feel different physically. Physical cocaine effects include a general feeling of stimulation. Cocaine can cause changes to heart rhythm or breathing, sweating, feelings of being very hot or cold, muscle weakness, or nausea. Although some of these physical symptoms of cocaine intoxication can be quite unpleasant, with repeated cocaine use, the brain can start to associate these physical symptoms with the pleasurable feelings of the cocaine high, so as people become addicted to cocaine, they may be surprisingly tolerant of these unpleasant cocaine effects. If cocaine intoxication is taken to the extreme, the experience can be dangerous as well as unpleasant. In particular, there is a risk of heart problems, seizures, and even death. Because cocaine is illegal, there is no way to predict how strong it is going to be, which can lead to cocaine users sometimes taking more than they intended, and the cocaine high taking a turn for the worst. A stronger dose can also increase tolerance, so that next time more of the drug is needed, which is the physical side of the addiction. Alcohol use can exacerbate the effects of the cocaine high, and increased alcohol use is associated with increased cocaine use and cocaine intoxication in users. A Word From Verywell If youre aware of the risks of cocaine use, you may be wondering why anyone would use such a dangerous drug. If you feel peer pressure to try cocaine, you may want to know what your friends arent telling you about cocaine effects. If you know someone who uses cocaine, understanding how the cocaine high feels may help you to approach and communicate effectively with that person. Like any addictive substance, the cocaine high can make someone feel really good, giving them feelings of pleasure, confidence, and energy beyond what they normally experience. But like any addictive substance, it can also have very unpleasant and even harmful short-term and long-term effects. Many cocaine users are reluctant to stop doing something that feels good, even when they know its bad for them. The best way to stay out of that trap of addiction is to avoid drug use altogether. If someone you know has become addicted to cocaine,  investigate  ways to help them. What Does Cocaine Do to the Heart?

Persuasive Essay On Abortion - 1228 Words

As a society we have always been taught that murder is a crime, so why is it any different when it is a baby? Many unplanned pregnancies occur in the world every year, in fact, â€Å"out of 6.2 million pregnancies each year in the United States, 1.6 million end up in abortion† (Hern). Because of the numerous traumatic psychological, physical, and overall irresponsible behavior or actions constantly encouraged due to abortion, it should be banned, and forever illegal. Killing one’s own fetus has been linked to psychological distress which has been channeled into many different cases of substance abuse. â€Å"Induced abortion has been linked to increased rates of substance abuse, especially among young woman† (â€Å"Psychological Health Effects†). Not†¦show more content†¦A person can become psychotic and begin to experience hallucinations† (â€Å"Effects of Cocaine†). Daily experience with cocaine can drive the total dosage needed in order of effectiveness to increase majorly, while doing a tremendous amount of damage to the body itself and putting others lives at a very terrifying risk. â€Å"Coming down from the drug causes depression so severe that a person will do almost anything to get the drug- even commit murder† (â€Å"Effects of Cocaine†). Not only are psychological effects highly damaging while at the same time almost promising to the growing (and living) fetus but they can also hu rt the carrier. Knowing that there seems to be almost never ending amounts of psychological effects along with many others, there are also physical effects on abortion. For an example, â€Å"Women face a number of possible physical complications as a result of legal abortion including hemorrhage requiring transfusion, perforation of the uterus, cardiac arrest, endotoxic shock, major unintended surgery, infection resulting in hospitalization, convulsions, undiagnosed ectopic (tubal) pregnancy, cervical laceration, uterine rupture, and death† (Hern.) Although there are many different cases of these physical effects happening throughout every single year, the amount of abortions are still increasing at a very promising high rate. Stated in a general psychology 2000 study, â€Å"Seventeen percent of women participating in a study on the effects of abortionShow MoreRelatedPersuasive Essay About Abortion993 Words   |  4 Pagesin two peoples perspectives. The story consisted of a daughter (Deb) and mother’s perspective after the death of her father. The purpose of this layout is to show how they are both grieving in individual ways. Writing for the persuasive was presented as an essay on why abortion should be accessible in every country, and to also outline the shame women receive. Purpose Purpose for writing publication- Purpose for writing a real-estate article was to inform a potential buyer on the house showed. AlsoRead MoreAbortion Persuasive Essay1119 Words   |  5 Pages To begin with, there has always been an extensive issue with the topic of abortion, why? Well, it’s a tough subject and can get extremely emotional and very defensive. Honestly, people just need to open up their eye’s and understand that its murder and not just a choice. It is murder because two can create a blessing and the choice of aborting it, is more like a sacrifice for the reason a mother can’t carry a baby for nine months. Whether a person is a minor, young adult, or an adult and is inRead MoreAbortion Persuasive Essay755 Words   |  4 Pagesinstead these babies are torn limb by limb, burned, and many other tortuous methods to end the precious life. Abortion is murder and is not only very cruel to the unborn baby but it also harms the mother. Pro-choice is an escape from the harsh reality that a baby is being murdered, and in my eyes a life should only be terminated if God himself is ready to call them home. One reason why abortion is wrong is because they are many other safe solutions that would give the child a chance at life. AdoptionRead MorePersuasive Essay On Abortion917 Words   |  4 PagesAbortions in Texas consist of ending a pregnancy of an unborn child before it can live out of the mother womb. However if the pregnancy ends not on purpose before the twenty four week mark then technically it would be considered a miscarriage. Though inducing the abortion on purpose has caused a lot of controversy over the past century. Deliberately putting people on one of two sides of this issues, of either being for it, which would be considered Pro Choice. Or in the other category of the ProRead MorePersuasive Essay On Abortion1635 Words   |  7 Pagessolve this issue the option of abortion was brought to the forefront by scientists and advocates such as Dan Savage who mentioned that abortion should be mandatory for the next 30 years in or to control the population. (Ertlet) For countri es such as the U.S. with a growth rate being 1.6%, the proposal of widespread abortion is highly recommended as mentioned by obstetricians and gynecologists. (MumfordKessel) Who now leaves the question as to if the option of abortion should be used as a means ofRead MoreAbortion Persuasive Essay804 Words   |  4 Pagesfamily with someone. Often times accidents happen in which people didn’t plan for, and can lead to many financial problems or neglect of one’s child because the parents weren’t prepared to be parents. This is why there should be the option of abortion. Abortion needs to be an option for everyone because it helps from long lasting mental states, infection, economical problems, and or having conceived from a non consensual circumstance. Pregnancy is a hard and unforgiving to the woman’s body. In factRead MorePersuasive Essay On Abortion954 Words   |  4 Pagesand nations who destroy life by abortion and euthanasia are the poorest. I do not say legal or illegal, but I think that no human hand should be raised to kill life, since life is God’s life in us, even in an unborn child.† Do you know what abortion really is? Abortion is the ending of pregnancy by removing a fetus or embryo before it can survive outside the uterus. Abortion seems to be more common in today’s society. Numerous amounts of individuals support abortion, and do not realize how it affectsRead MoreAbortion Persuasive Essay736 Words   |  3 Pagesfavor of abortion rights. The decision was 7-2, it stated that it showed a â€Å"right of privacy.†Abortions have been performed for thousands of years all around the world, even though many women died from it. Women nowadays have a choice of whether they want to get an abortion. Abortions do come with risk, one of them being death, but women should still have a right and say what they want to do with pregnancy and not be judged by others for doing so. Today the debate across the world is if abortion shouldRead MorePersuasive Essay On Abortion1321 Words   |  6 Pagessomeone who may be suicidal or who is suicidal himself/herself. As for taking away fetus’ lives, the damage that abortion makes on life can be proven with the statistics. According to Casey, â€Å"over the past 44 years, one-sixth (60,000,000) of the American population has been killed by elective abortion. Twenty-five percent of African-Americans are killed in the womb America,† (Should Abortion Be Legal n.p.). The figure 60,000,000 is a depressing number considering that these children could have been futureRead MorePersuasive Essay On Abortion723 Words   |  3 Pagescontraception I want to discuss is sterilization. For an idea that is so broadly accepted in private, contraception certainly generates a lot of opposition when discussed in public. Some people think when we talk about contraception that it’s code for abortion. It’s obviously not the same thing. Let’s be honest, people are just uncomfortable with the topic because it’s about sex. And sex talk in this country is kept on the hush even though we are sold sex via advertising left and right. Some people worry

Movie Analysis Do The Right - 1304 Words

The cinema is one of the most unique forms of media because it has the ability to make a fictional story socially powerful. The simplest of elements in a film are able to change how the audience interprets a scene and give it a deeper meaning. In Spike Lee’s 1989 film, Do the Right Thing, many small elements come together to impact individual scenes as a whole. This controversial film illustrates a single day of rising events in a black neighborhood. It shows the frustration of the African-American population in how they are treated and how it triggers their own reactions. The story line comments on other racial stereotypes as well, including Hispanics, Koreans, Italians, and Caucasians. A powerful scene in the film is one involving the character Radio Raheem, a mysteriously quiet black character known in the film to use a more hostile approach for equality. In this scene, he tells the main character Mookie a tale of the personified relationship of love and hate. There are many components of the Love and Hate scene in Do the Right Thing that are important when analyzing the sequence as a whole. One of the most prominent aspects is the camera angle and cinematography. The scene itself is one long take— meaning there are no cuts in the scene which is over a minute and a half. This in itself is significant because it forces the viewer’s attention with no breaks. It shows that Radio Raheem’s story is forward and needs to be listened to without hesitation. His story personifiesShow MoreRelatedDo The Right Thing : Movie Analysis967 Words   |  4 PagesThroughout the film Do the Right Thing, we continuously observe racial conflict that builds up to such an extreme point that it leads to a fight for power. This movie portrays the struggles and realities of a neighborhood with white and black African American people. This can be seen in many instances for example when Buggin Out, Radio Raheem, and Smiley march into Sal s and de mand that Sal change the Wall of Fame. Another vital instance shows the height of power struggle. It is when the hugeRead MoreDo The Right Thing - Movie Analysis1689 Words   |  7 PagesSpike Lee’s movie â€Å"Do the Right Thing† portrays a time in American history when the post-civil rights movement was still fresh in everyone’s mind. It is 1989, and Martin Luther King Jr and Malcolm X have placed their stamp on the country. While MLK preached for peace, Malcom X wanted the people to fight back in self-defense. This movie portrays these two views side by side through several different scenes. The movie is set in the black community of Bedford-Stuyevesant on the hottest day of theRead MoreMovie Analysis : Do The Right Thing 976 Words   |  4 PagesHancong Jiang Identification in the Cinema Draft 4 04.15.2015 Racial identification in Do the Right Thing Do the Right Things begins with the Rosie Perez dancing scene with the music â€Å"fight the power†. The four minutes scene shadows the later plot of the film, in which the continuously changing of the outfits and the intensified movement of the dancer may imply how the tension between different racial identification increases. Both the color and the movements of the dancer have strong visual impactRead MoreAnalysis Of The Movie Do The Right Thing Essay1329 Words   |  6 Pages Do the Right Thing Cameron Hughes Expository Writing 9/30/2016 Introduction In Spike Lee s Do the Right Thing, the story takes places in 1989, another year in the long struggle for equality for African-Americans. The film portrays the racial tensions between locals of the neighborhood and an Italian-American family in the majority Black and Hispanic neighborhood of Bedford-Stuyvesant (Bed-Stuy) in Brooklyn, New York. Spike Lee shows us what a day in the life of the Brooklyn neighborhoodRead More Analysis of the Spike Lees Movie Do the Right Thing Essay533 Words   |  3 Pages Analysis of the Spike Lees Movie Do the Right Thing For my shot analysis I chose a shot from the Spike Lee Movie Do the Right Thing. This is the second shot following the climactic riot scene. It features Da’ Mayor and Mother Sister reacting to the hellacious events of the previous night. The block was just devastated by a melee that broke out because the police killed Radio Raheem after he and Sal got in an altercation that was triggered by the volume of Radio Raheem’s boom box. Though at aRead MoreArundel Partners Case Analysis Essay1441 Words   |  6 Pagesspootyhead Apr 17, 2007 Arundel Partners Case Analysis ----------------------------------- Arundel Partners Case Analysis Executive Summary: A group of investors (Arundel group) is looking into the idea of purchasing the sequel rights associated with films produced by one or more major movie studios. Movie rights are to be purchased prior to films being made. Arundel wants to come up with a decision to either purchase all the sequel rights for a studios entire production during a specifiedRead MoreArundel Partners Case Analysis Essay1499 Words   |  6 PagesArundel Partners Case Analysis Executive Summary: A group of investors (Arundel group) is looking into the idea of purchasing the sequel rights associated with films produced by one or more major movie studios. Movie rights are to be purchased prior to films being made. Arundel wants to come up with a decision to either purchase all the sequel rights for a studios entire production during a specified period of time or purchase a specified number of major films. Arundels profitabilityRead MoreSolutions to Arundel Partners Case1450 Words   |  6 Pagesthe idea of purchasing the sequel rights associated with films produced by one or more major movie studios. Movie rights are to be purchased prior to films being made. Arundel wants to come up with a decision to either purchase all the sequel rights for a studios entire production during a specified period of time or purchase a specified number of major films. Arundels profitability is dependent upon the price it pays for a portfolio of sequel rights. Our analysis of Arundels propos al includes aRead MoreAnalysis Of The Movie Arundel Partners 779 Words   |  4 PagesArundel Partners wants to buy the rights to produce the sequels in advance rather than negotiating on a film-by-film basis because otherwise, the studios will have an informational advantage. Later on in the production process, studios will have a greater idea of the quality of the film, making them less likely to sell the rights to more profitable sequels. Advanced rights to the entire portfolio of films mitigates this informational asymmetry and creates an options-pricing model for Arundel. ThereRead MoreAnalysis Of Divergent The Movie 1197 Words   |  5 PagesAnalysis of Divergent The movie Divergent can be interpreted and looked into deeply to discover the missing and hidden features within the film. Throughout the movie, there are many twists and turns. It takes the viewers on a journey. The movie is easy to understand with what is going on, but at times the plot is about mystery. When viewers go to the theater to watch the film, they tend to miss the hidden features of the movie. They only tend to focus on certain points, and by paying greater attention

Knucklehead competitors Free Essays

You may encounter business situations that require using an interpreter (for spoken communication) or a translator (for written communication). Interpreters and translators can be expensive, but skilled professionals provide Invaluable assistance for communicating in other cultural contexts. 60 Keeping up with current language usage in a given country or culture is also critical in order to avoid embarrassing blunders. We will write a custom essay sample on Knucklehead competitors or any similar topic only for you Order Now For example, the marketing agency Landlord Associates usually engages three native-language speakers to review translated materials to make sure the ensue of the message is compatible with current usage and slang in a given country. 61 Some companies use back-translation to ensure accuracy. Once a translator encodes a message Into another language, a dif rent translator retranslate the same message into the original language. The is back-translation is then compared with the original message to discover any errors or discrepancies. The e time and cost required for professional translation has encouraged the development of machine translation , any form of computerized intelligence used to translate one language to another. Dedicated soft ware tools and online services such as Worldly ( www. Worldly. Com ) off ere various forms of automated translation. Major search engines let you request translated versions of the websites you FL ND. Although none of these tools can translate as well as human translators, they can be quite useful with individual words and short phrases, and they can oft en give you the overall gist of a message. Everyone can contribute to successful intercultural communication. Whether a younger person Is unaccustomed to the formalities of a large corporation or a league from another country Is working on a team with you, look for opportunities to help people if t in and adapt their communication style. For example, if a nonnative English speaker is making mistakes that could hurt his or her credibility, you can off ere advice on the appropriate words and phrases to use. Most language learners truly appreciate this sort of assistance, as long as it is off red in a respectful manner. Moreover, chances are that while you’re helping, you’ll learn something about the other person’s culture and language, too. You can also take steps to simplify the immunization process. For instance, oral communication in a second language is usually more differ cult than written forms of communication, so instead of asking a foreign colleague to provide information in a conference call, you could ask for a written response instead of or in addition to the live conversation. For a brief summary of ideas to Improve intercultural communication in the workplace, see â€Å"Checklist: Improving Intercultural Communication Skills. † For additional Information on communicating Intercultural Communication: Speaking with Multiple- Language Audiences; Media Skills: Podiatrist [LO-5] , Chapter 7 Your company was one of the FL rest to use podiatrist as a business communication tool. Executives frequently and post them on the company’s intranet site; employees from the 14 off cues in Europe, Asia, and North America then download the FL less to their music players or other devices and listen to the messages while riding the train to work, eating lunch at their desks, and so on. Your boss asks you to draft the opening statement for a potash that will announce a revenue drop caused by intensive competitive pressure. She reviews your script and hands it back with a gentle explanation that it needs to be revised for international listeners. Improve the following statement in as many ways as you can: Howdy, comrades. Shouldn’t surprise anyone that we took a beating this year, given the insane pricing moves our have been making. I mean, how those clowns can keep turning a proof t is beyond me, what with steel costs still going through the roof and labor costs heating up-?even in countries where everybody goes to FL ND cheap labor-?and hazardous waste disposal ergs adding to operating costs, too. How to cite Knucklehead competitors, Papers

Pepsico Essays - Patent Medicines, Frito-Lay, PepsiCo, Cheetos

Pepsico pepsico 1. Introduction: 1 What is PEPSICO? 1 Brief History of PEPSICO 1 Business Segments 1 Frito-Lay 1 Pepsi-Cola Company 2 Tropicana 3 2. Company Analysis: 4 External Analysis 4 PEST Analysis: 4 Porter's Diamond: 5 Five Forces 8 Internal Analysis 9 Porter's Value Chain 9 Boston Consulting Group 12 Financial Analysis 13 SWOT 14 Strength 14 Weakness 14 Opportunities 14 Threats 15 3. Conclusions 15 Marketing 15 General 15 4. Recommendations 16 Bibliography 17 Appendix 17 Appendix I 17 Appendix II 17 Appendix III 17 Appendix IV 17 Appendix V 17 Appendix VI 17 1. Introduction: What is PEPSICO? PepsiCo is one of the most successful beverage and snack food business in the world. The company consist of: Frito Lay Co., Pepsi-Cola Co., and Tropicana Products. Brief History of PEPSICO PepsiCo was funded in 1965 by Donald M. Kendall Pepsi-Cola president, and Herman W. Lay, president of Frito-Lay. Caleb Bradham, a New Bern, N.C. pharmacist, created pepsi-Cola in 1890. Frito-Lay, Inc. was formed by the 1961 merger of the Frito Company, founded by Elmer Doolin in 1932, and the H. W. Lay Company, founded by Herman W. Lay, also in 1932. In 1998 PepsiCo acquires Tropicana Products from Seagram Company Ltd. Anthony Rossi founded Tropicana in 1947. Business Segments Frito-Lay Frito-Lay, Inc was funded in 1961, by merging of The Frito Company and H.W. Lay Company. Today, Frito-Lay brands account for 40% of the world, snack chip industry, and 56% of the U.S. industry. Often, Frito-Lay Company products are known by local names (Matutano in Spain, Walkers in the United Kingdom and others.) Major Frito-Lay Company products: - Lay's Potato Chips - Baked Lay's Potato Chips - Ruffles Potato Chips - Doritos Tortilla Chips - Tostitos Tortilla Chips - Baked Tostitos - Santitas Tortilla Chips - Fritos Corn Chips - Cheetos Cheese Flavoured Snacks - Rold Gold Pretzels - Funyons Onion Flavoured Rings - Sun chips Multigrain Snacks - Cracker Jacks - Chester's Popcorn - Grandma's Cookies - Munchos Potato Chips - Smart food Popcorn - Baken-ets Fried Pork Skins - Frito-Lay Dips & Salsa - Sabritas Potato Chips - 3D's - Smiths Potato Crisps - Walkers Potato Crisps Pepsi-Cola Company Caleb Bradham founded pepsi-Cola in 1890. Brand Pepsi and other Pepsi-Cola products account for nearly one-third of total soft drink sales in the United States, a consumer market totalling about $58 billion. Outside the United States, Pepsi-Cola beverages are available in about 160 countries. Today Pepsi-Cola products account for about a quarter of all soft drinks sold internationally. The company has also established operations in the emerging markets of the Czech Republic, Hungary, Poland, Slovakia and Russia, where Pepsi-Cola was the first U.S. consumer product to be marketed. Pepsi-Cola provides advertising, marketing, sales and promotional support to Pepsi-Cola bottlers and food service customers. This includes some of the world's best and most recognized advertising. New advertising and exciting promotions keep Pepsi-Cola brands young. Pepsi-Cola Company products: - Pepsi-Cola - Diet Pepsi - Pepsi One - Mountain Dew - Slice - Mug Root Beer - Mug Cr?me - All Sport - Lipton Teas (Partnership) - Aquafina Water - Frappuccino Coffee Drink - Mirinda - 7UP (outside the U.S. only) - Fruit Works - Pepsi Max Tropicana Anthony Rossi founded Tropicana in 1947. The company entered the concentrate orange juice business in 1949, registering Tropicana as a tr ademark. In 1954 Rossi pioneered a pasteurisation process for orange juice. For the first time, consumers could enjoy the taste of pure not-from-concentrate 100% Florida orange juice in a ready-to-serve package. The company went public in 1957, was purchased by Beatrice Foods Co. in 1978, acquired by Kohlberg Kravis & Roberts in 1986 and sold to The Seagram Company Ltd. in 1988. Seagram purchased the Dole global juice business in 1995. PepsiCo acquired Tropicana, including the Dole juice business, in August 1998. Today, Tropicana is the world's largest marketer and producer of branded juices with products available in 50 countries worldwide. Tropicana products: - Tropicana Pure Premium - Tropicana Season's Best - Dole Juices - Tropicana Twister. - Hitchcock - Looza - Copella. 2. Company Analysis: External Analysis PEST Analysis: The Pest Analysis identifies the political, economical, social a technological influences on an organization.